Film Sales and Marketing to Festivals and Film Markets


Marketing and Selling Your Film

(9 customer reviews)


With: Deborah Sheppard
Next Date:
Tuesday 9th March 2021, 19:00 – 21:30 UK Time
Duration: Single evening
Address: Online via Zoom

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Film sales and marketing basics are explained in this information packed evening.

Most producers do not know what happens to their film after they have made it.  What is the difference between a distributor and a sales agent?  How does a film earn money?  What actually happens at the Cannes Film Festival and how can your film stand out amongst the crowd at a film festival?

In this course we will take you through the essentials of creating a marketing and distribution plan for your film. Learn how to utilise the trade press, consumer press and film festivals to turn your film (and yourself) into this year’s sleeper hit.

Learn how to approach film festivals and film markets with a strong press kit that will enhance the commercial potential of your film.

Discover how your film will get sold to distributors and how to approach an international sales company with your film pitch. And if you get picked up what do the terms in your distribution contract mean?  And what should you look out for?

What you will learn about Film Marketing:

  • What goes into production notes
  • Film festivals explained
  • The role of film markets
  • What are sales companies
  • What are the distribution contract essentials
  • How much money you will earn from a film sale

Additional resources for film sales and marketing

About the tutor

Film Sales and Marketing

Deborah Sheppard is a highly experienced senior film and distribution marketing executive, who started her career in advertising.

Iheartcinema was set up in 2012, to consult on a bespoke basis for independent filmmakers and distributors in the UK and overseas advising on scripts, audiences, casting, distribution and marketing/awards campaigns.  She has also been building a development arm, and has come on board as producer or EP for a number of varied projects, covering several genres, from period and contemporary adventure, animation and comedy, and thriller/dramas.

From 2007-2012, she was Marketing Director for the UK and Ireland for Paramount Pictures, and presided over a multitude of releases from festival films and local acquisitions, such as Babel, Into the Wild, Revolutionary Road, True Grit, Made In Dagenham, Killing Bono to animated favourites, Kung Fu Panda, How to Train Your Dragon, Madagascar, Rango, and Tintin, to major franchise blockbusters, including Transformers, Star Trek, Mission Impossible among others.

Prior to that, she was Marketing Director for 10 years at United International Pictures (international distribution network set up by Universal, Paramount and MGM) which included such diverse films as Tomorrow Never Dies, The Thomas Crown Affair, Inside Man, Shrek, Bridget Jones’ Diary, Love Actually, The Ring, Wallace and Gromit: The Curse of the Were-rabbit, Jarhead, United 93, The Bourne Identity, Nanny McPhee,The Rugrats Movie and many more.

She has worked extensively with many UK production companies, including Working Title, Number 9 Films, and Aardman Animation.

In total, she has released more than 420 titles, achieving a box office of over $4bn. She presents Film Sales and Marketing at Raindance.

Did you know?

  • Raindance members save 20% on this course? You can join online >HERE< and start saving immediately
  • This course is FREE for our HND and postgraduate/MA/ students
  • This is part of the Producers’ Foundation Certificate
  • The Raindance Guarantee: If this course fails to meet your expectations, let us know at the break and we will make a full, 100% no-questions-asked refund

Ask a question about Film Sales and Marketing

9 reviews for


Marketing and Selling Your Film

  1. William Muller (verified owner)

    Really insightful, informative & practical course delivered by an authentic, sufficiently well experienced and generous presenter – Deborah Sheppard. My only criticism is that 2.5 hours is too short.

  2. Emma Simms

    Really enjoyed the session and Deborah was fantastic at presenting. Although some of it I had knowledge of, there were many points I didn’t and it allowed me to view marketing and distribution from a sales agent and distributor point of view. Highly recommended!

  3. Lisa Diveney

    Deborah was really informative and packed a lot into the time we had. I would highly recommend this class.

  4. Queen Martins

    The class was very informative and thorough with details of how to prepare for film festivals and pitch effectively.

  5. Queen Martins

    Deborah’s class was very enlightening and thorough with details of how to make the most of film festivals and how to pitch effectively.

  6. Miguel Garrido

    Deborah Sheppard will effectively guide you step by step how to sell and market your film. She had produced more than 400 features films…are you kidding me? If you are planning to go to a film festival attending this course should be part of your strategy.

  7. Nicoló Riboni

    Great class, very informative and covers extensively the topic. I loved it and mostly I needed it. Great infos on how to market and sell a film. Great also to have the slides to look back at when needed! Totally recommended.

  8. Balbeer

    Very thorough and informative, with tonnes of direct, first-hand experience Deborah really knows what she’s talking about.

  9. Richard Shaw

    Very useful course on the process of how producers link up with Sales Agents and Distributors and the marketing/selling processes and roadmap. Well presented by Deborah Shepherd.

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