Producer's Foundation Certificate - Raindance London


Producers’ Foundation Certificate

(15 customer reviews)

$324.31 $291.88

With Elliot Grove and Special Guests
Next start date:
Tuesday 13th July,
2:00-4:30pm EDT | 11:00am – 13:30 PST
Duration: Five consecutive Tuesday evenings
Address: Live Online via Zoom

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Get your movie funded, made and seen

At a glance

  • learn how to create the paperwork and marketing assets to get your film funded and sold
  • each class is taught by a different leading film industry professional
  • 5 evening classes – take them all or take individual classes

Creating a Business Plan | | Marketing and Selling | Basic Legal Contracts| Movie Money | Budgeting and Scheduling

What will you achieve?

Upon completion of the Producer’s Foundation Certificate, students will have acquired the skills, knowledge and confidence to then undertake their first producing projects.

About this class

You’ve found a script, scoured fringe theatres for hot but undiscovered talent, you have assembled a crew, but all you now need is the money. This 5-evening film Producers Foundation Certificate answers specific questions in key areas of producing, and explores the opportunities producers have today to develop, finance, budget and market a film, as well as deal with legal and business affairs. During each class you’ll learn skills essential to getting your movie made. To receive a certificate, attend all 5 evenings and save. You can also purchase individual topic evenings.

Who should attend the Producers Foundation?

Writers, directors, producers, actors, filmmakers, cinema lovers — anyone with an interest in how movies are made and who seek a basic introduction to the filmmaking process.

What, exactly is a producer?

Producers have control over almost every aspect of a film’s production. They bring together and/or authorise the production team, including the director, director of photography, production designer and major cast members. The producer’s primary responsibility is to build an environment where the film’s cast and crew can thrive. They guide the film from conception to distribution and beyond.

Week 1: Creating a Business Plan

Once you’ve found that terrific script and settled on a director to bring it to life, you need to prepare a plan for how you will get the money you need to make the film. This class will explore the essentials you will need to present your project to both industry and private investors.

  • Choosing and approaching investors
  • Structuring a business plan
  • Preparing sales estimates and income streams
  • Profit participation

*Take this class on its own for £57.60 HERE *Remember: Raindance members save 20%

Week 2: Marketing and Selling Your Film

It is crucial for producers to know from the outset who the target audience for a film is, and how to market it to them. This class will cover how to create and execute an effective marketing and PR plan specific to any particular film, including utilising the trade and consumer press and film festivals to turn your film into this year’s cult classic. You will also learn how to approach film festivals and film markets with a strong press kit, which will enhance the commercial potential of your film. The class will also include a segment on using social media to create buzz and generate interest in your film with tutor demonstration.

  • Writing an effective synopsis and getting high-quality photos
  • Writing press releases
  • Film festivals explained
  • The role of film markets
  • How sales agents work
  • Creating the marketing assets you need to sell your film

You can take this class on its own for £57.60 HERE *Remember: Raindance members save 20%

Week 3: Budgeting and Scheduling

A professional budget and schedule are arguably the most important parts of any film business plan. Simply put, a film budget is a list of all the stuff and people you need to make your film, and a schedule is when and where you need it. If you get the budget wrong, your film will stall half-finished without cash. Get the schedule wrong and your film will suffer – either from loss of quality or remain unfinished because you have run out of time (and budget). This class explains how scripts are analysed in order to produce a realistic budget and schedule.

  • Script breakdown
  • Assessing prices
  • Union vs. non-union
  • Creating a feasible schedule

You can take this class on its own for £57.60 HERE *Remember: Raindance members save 20%

Week 4: Basic Legal Contracts

Once your film is finished and ready to be sold, you will have to show the “chain of title” to any prospective film buyer. If you fail to do this you will never be able to sell your film. This class is designed to answer fundamental questions about the rights attaching to a film and its component parts and the contracts required to acquire, clear and protect those rights.  View it as health insurance for filmmakers! This evening crash course explains:

  • Explains copyright and the rights of creatives and performers
  • Explains the key elements of a contract
  • Provides practical guidance on negotiating film contracts
  • Demystifies commonly used legal terminology

You can take this class on its own for £57.60 HERE *Remember: Raindance members save 20%

Week 5: Movie Money

This class will run through the basic financing tools available for any business — not just the film business— and provides students will the tools to plan the finance for your film. These tax-efficient finance structures make the UK one of the most attractive places in Europe to raise money for film production.

  • Tax-efficient finance vehicles
  • Enterprise Investment Schemes
  • Venture Capital Trusts (VCTs)
  • Profit participation

Please note: This course will not discuss current film finance structures. For information on this, visit You can take this class on its own for £57.60 HERE *Remember: Raindance members save 20%

About the tutors

The Producer’s Foundation Certificate is presented with a mix of lecture-style and demonstration with opportunities for students to ask the tutor questions.

Elliot Grove (Creating a Business Plan) is the founder of Raindance Film Festival and the British Independent Film Awards. He has produced over hundreds of short films and also five feature films, including the multi-award-winning The Living and the Dead in 2006 and Deadly Virtues in 2014. Elliot has written three books which have become industry standards: Raindance Writers’ Lab: Write + Sell the Hot Screenplay, now in its second edition, Raindance Producers’ Lab: Lo-To-No Budget Filmmaking,  and 130 Projects to Get You Into Filmmaking. In 2009 he was awarded a PhD for services to film education.

Deborah Sheppard (Sales and Marketing Your Film) was the Marketing Director for 10 years at United International Pictures (international distribution network set up by Universal, Paramount and MGM). She is known for her ability to sheppard audiences for your Film.

UIP included such diverse titles as Tomorrow Never Dies, The Thomas Crown Affair, Inside Man, Shrek, Bridget Jones’ Diary, Love Actually, The Ring, Wallace and Gromit: The Curse of the Were-rabbit, Jarhead, United 93, The Bourne Identity, Nanny McPhee,The Rugrats Movie and many more.

Alec Christie (Budgeting and Scheduling) is an Executive Producer at McCann .

Alec has experience working as a Producer, Line Producer and Production Manager. He is proficient in budgeting, scheduling, managing production units in feature films, drama, commercials, animation, documentaries, promos and live events. He has a wealth of industry contacts in Europe, the United States and further afield.

Between 1984 and 1993 Alec Christie worked professionally in front of the camera before going on to study film at the University of Warwick.

Getting Your Film's Legals Right

Tony Morris (Basic Legal Contracts) has more than 40 years’ experience as a lawyer working across the media, entertainment and technology industries. His main focus is clients operating in the film, television and music industries – not only in the UK but also in the USA, Europe and elsewhere.

Tony has been lecturing regularly since 1997, most recently and currently as the provider of the legal module for the Raindance course for Independent Film Producers, as a guest lecturer at the National Film and Television School and at the University of Portsmouth.

Tony has published dozens of articles and commentaries on a wide range of media and entertainment legal topics in the industry and national press and has appeared as a commentator on both radio and television. He is the author of ‘The Filmmakers’ Legal Guide’ now in its second edition.

Follow Tony Morris on Facebook | Twitter | LinkedIn

Dave Morrison (Movie Money) is both a Chartered Accountant and Chartered Tax Advisor, Dave was a tax manager at two large firms before spending a number of years running his own (MOBO Nominated) DJ, club and concert business.  He joined NLP in the late 1990s and his association with the world of entertainment continues, with specific areas of expertise in Creative Industry Tax Credits and EIS share issues. Along with his skills with regards to tax enquiry work, Dave has also represented clients at tax tribunal cases and takes a keen interest in a wide range of technical tax matters.

He was chairman of the Institute of Chartered Accountants’ Entertainment and Media Group for several years and regularly presents and writes articles on issues salient to both the entertainment and tax industries.

Beyond that, he spends less evenings dancing, now opting to spend his weekends cycling, accomplishing most Audax awards and completing many prestigious British and European rides. He even has a trophy or two at home! He also still proudly holds a season ticket at QPR.

Having previously served as the Investment Manager at London based The Fyzz Facility Jasmin Morrison (Movie Money) has been involved in the financing of over 100 feature films and has experience working from conception to distribution.

Jasmin Morrison has wide experience as a film professional having worked in production, post production and film finance. In 2019 Jasmin founded Soul Cognition a production and consultancy company which is committed to diverse stories from a myriad of filmmakers.

Jasmin is also an experienced public speaker having presented at numerous events worldwide including at SXSW, Film London’s New Entrants course and having been featured on The Best Girl Grip and  Screenster Podcasts. Jasmin also serves as a consultant for Breaking Through the Lens.

What they’re saying

“I found Producer’s Foundation Certificate course very worthwhile. Five days after finishing the course I am now in the process of producing my first two projects.” Justine Penn

All classes were informative and the tutors chosen were so knowledgable. Although I know there’s a lot more I need to learn, I feel a lot more confident about handling the role of a Producer. Marcus Abington

Ask a question about the Producer’s Foundation Certificate

15 reviews for


Producers’ Foundation Certificate

  1. Diane Kerr

    I really enjoyed the course. It was full of useful information. Each weekly module had a specialist in their field explain the topic in depth. I made good contacts and gained useful knowledge that will allow me to put some tangible skills in to practice.

  2. Daniel Cowie (verified owner)

    I had recently completed producing a couple of short films and felt it was time to work on a feature. I have a strong business background, but I had no formal education in Film prior and didn’t really know how to go about getting something of that stature made.. so I thought I’d give the Producers Foundation a go (as I already had Eliot’s Lo-to-no Budget Filmmaking book). By god it has helped me no end!! after completing this 5 week course, it was like someone just switched on the light and I understood how feature film making worked. I now feel confident enough to attack financing deals, look for sellers/distributers, Prepare budgets & business plans, promote our film & most of all, make sure it gets made.

  3. Peter Bispham (verified owner)

    It was great to learn from people actively working in the industry. Each week a different tutor gave an insight into a particular area of film production, sharing practical hints and tips gained from their own experience. Met some interesting people and made a few contacts.

  4. Austin Staton

    This course has helped to give me the tools to begin to produce my own short and feature films as well as making some vital contacts and learning a hell of a lot about the filmmaking process not only making the film but selling the film. Highly recommended 😊

  5. aidy

    I enjoyed the course, I enjoyed connecting with the tutors, other students, and Raindance staff, and I learnt from it, but to be honest I found all the information quite overwhelming and daunting… My position is this: I want to make a feature film, but I’m stuck… I’m looking for a producer, and I’m baffled that I still haven’t got one… I think there’s a gap in the market for Raindance to fill, which is “You want to make a film? We’ll closely guide and support your babysteps (as opposed to teach you how and then send you on your way… maybe more aftercare?)” Obviously this is a reflection of my personality, and I think I need more of an arm around the shoulder, and to be better understood, and to be helped through the barriers I come across (my skeptisism of people and life, naiveity as to the nature of the task, self-pity at rejections, fear and shame, etc…) Thanks Raindance, I recommend…
    PS. Yes, I’m in therapy!

  6. Øyvind Aamli

    Like a lot of Raindance courses this Producers Foundation Course is not over-complicated and helped me to have a very practical approach to film production. I’ve enrolled on a few Raindance courses and each lecture has an expert tutor who actually works in the field they are teaching in and are realistic yet inspirational. 6 months later I’m being paid to produce two films and I find myself looking back over the notes and handouts I acquired on this course. I guess that’s speaks for itself. Thank you Raindance!

  7. Richard Haywood

    I attended this course in preparation for setting up a small production company, Ashton House Films, and I have to agree that it’s been invaluable. Each speaker is an expert in their field, offering a comprehensive overview of each critical part of the production process. Well presented, informative and filled with lots of entertaining anecdotes along the way. If you’re thinking about production, moving into production, or indeed working in ANY filmmaking discipline, I’d recommend this programme, so gain a better understanding of the complexity of film production.

  8. Petra Majek (verified owner)

    Very comprehensive course

  9. James

    I had just completed a debut low budget feature film before I started the course however I still found the course invaluable especially when it came to the selling and distribution and legal side. I wish I had completed the course before we started the film. I made some great contacts and it was interesting, entertaining and informative with a different expert in their field every week. My only criticism would be that the printed handouts did not always match the slides exactly. It would be great to have an up to date digital copy of the slides before the class as well.

  10. Miguel Garrido (verified owner)

    I highly recommend this course. It is probably the best course of its nature in London. You will learn from film industry experts how to organise your strategy to develop and market your film. This is your blueprint also on how to raise finance to make it, and which necessary contracts you need to put in place within your limited company. In my opinion Raindance has designed an incredible five weeks intensive course full of ideas and content on film production that will give you an invaluable insight into how the film industry really operates.

  11. Mark Brome (verified owner)

    Great session with specialist tutors for each of the individual workshops. Despite having to deliver the majority of the sessions via video conferencing, this worked really well. I would definitely recommend this foundation course to anyone considering making their first feature.

  12. Jaye Nolan

    I feel much more confident about taking a project forward, with a better understanding of who and what I need now.

  13. Neil Mulholland (verified owner)

    I got myself on the Producers Foundation Cert and it was totally excellent.

    It was so much better than I expected. The speakers were top notch. I doubt there is a better course of this type in Europe. I will absolutely be utilising so much of the stuff I learned on this course. It would be wrong not to when the guys giving you their knowledge and experience are clearly seasoned professionals with tons of credits to back them up.

    I’m already looking at the next course I can do with Raindance.

    I would totally recommend this course to anyone who either wishes to produce or even just those who want to learn about the complex nature of getting a film made and distributed.

  14. Andrea S (verified owner)

    I attendend the certificate online due to the Covid-19 pandemic.

    It was totally worth it: getting the most out of the classes may be even harder than usual but everything was very well prepared and organized (shout-out to you, Denise!).

    5 classes, highly qualified experts for each one, lots of practical infos given.

    I feel it really helped me getting to know all the fundamentals of producing
    (and some more) and has given me the clues on where to go next in my filmmaking journey.

    Totally recommended if you want to get to know producing and distributing.

  15. mark playle (verified owner)

    Thoroughly enjoyed the 5 weekly two & half hour sessions which were very useful and the varied content and speakers made for interesting and informative times.

    I would say that the course is worth while to anyone wanting a career in the business or even anyone with an interest in how films get financed.

    The enormous amount of work that goes in to structuring a project from scripts to festivals cast & crew all of which need to be accounted for and the course does cover so much more in a fun and interesting way.

    To be recommended.

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