Sitting here on Planet Raindance for a quarter century has been an exercise in humility. So many films and filmmakers have passed through the doors. So much has changed.
Back in 1992 it was all 35mm. Now it’s (nearly) all electronic. Award winning films, even Oscar winners are shot on cellphones like Looking for Sugarman.
On February 15, 2005, Youtube was launched changing the face of film distribution forever. Check out their domain registration here:
Then there was Facebook, Twitter and the deluge of social media. With it came the crumbling of the traditional film distribution models. With it the crumbling of traditional monetisation strategies.
Youtube has brought its own opportunities to filmmakers. Namely, through the monetisation of movies on their platform. Filmmakers soon latched onto this and started creating episodic short films known as webseries. The theory was a short was easier to produce than a feature. And an eyeball on the ad in front of a feature is the same money generated as for a short.
The first webseries were created during the screenwriters strike in 2007. Writers couldn’t break their own strike by writing for film and TV – but they could (and did) write for the internet.
One of my favourite early web series is You Suck At Photoshop by by Matt Bledsoe and Troy Hitch. Each episode is another Photoshop tutorial voiced by Donnie Hoyle, a fictitional character with a multitude of mental and personal problems. Through this popular series you could actually learn Photoshop and have a laugh. A two for one!
This is my favourite episode:
Here’s the thing the web series creators discovered: if you get enough views you can make some decent money from the ad revenue earned by Youtube from the ads served against your show.
Suddenly there was a whole generation of young Youtubers creating content for very specific audiences: their fans.
Here’s a story that might convince you to take our very own Create and Market Your Webseries course at Raindance. It’s live in London but you can join online from anywhere if you have an internet connection.
I have a dear friend who’s a single mum. She has a 14 year old daugther. The daughter was sneaking off to her bedroom to make, what her mum thought of as, quite silly videos. I met the daughter in the centre of town one day last year and showed her how to create a channel that gets monetised on Youtube. This is one of the things we teach in the course. The 14 year old went off and started building her social media network – again something we teach at the Create and Market Your Webseries.
To my amazement I got a call last week to tell me that her 14 year old daughter had just received an ad royalty check for – get this – £452.00. Isn’t that amazing? Is there anyone reading this who wouldn’t like £452 a month for a few hours work?
Want to have a peek at this 14 year old’s web series?
Can you do me a favour and subscribe as well?
Here’s my point: No more excuses!
If a 14 year old girl with no training can make £452 a month then so can you!
Know what the difference is? She’s actually doing it.
Let’s make movies!