What are the 3 Stages of Video Production?  - Raindance

Whenever an organisation in the media & entertainment industry is looking to provide televised content or film, they will often need to use production software. The software is one of the most essential tools that organisations in the media & entertainment industry use to more efficiently complete projects. With these media & entertainment solutions, companies in these fields can accelerate the process of putting together quality videos and films. 

 Anytime a company in this industry is going to produce a video, they will need to undergo a three-step process with any of the available media & entertainment solutions. The solutions such as media & entertainment software will assist companies with pre-production, production and post-production. The media & entertainment software helps organisations come up with a plan to organise a video, record it and then edit it to make sure that it is coherent for viewers. 


 The making of videos has three important stages that are necessary for completion. With these three stages, companies will complete a number of tasks that will gradually contribute to a finished video being made. 

  • Pre Production

 Pre-production is the first step in the video-making process. In this step, an artist will begin to make initial plans on how they will put together a video. The first step is to develop a script where someone on the production team writes down the exact things that will happen in the video. These include segments where a certain topic will be discussed or where people in the video will make a demonstration. With film production, this consists of storyboarding and writing dialogue and what will happen in certain scenes. During the pre-production stage, the most common steps include setting a production schedule, creating graphic concepts, scouting locations, preparing a wardrobe and preparing for post-production. 

  • Production

 The production stage is when the video is actually made. During this stage, the video scenes and segments will officially be shot in real-time. Whenever production takes place, a camera crew will begin to film scenes in movies or segments on a television news broadcast. In the production process, the crew will also focus on lighting, angles, and location to make the video or film production as appealing as possible. In some productions, a crew of graphic artists will create graphics and set pieces to display the environment of a movie or a news broadcast. 

  • Post Production 

 After the production of a video or film has been completed, an organisation will then undergo the final state which is known as post-production. During the post-production phase, a studio will evaluate the recorded video and audio footage. They will then make sure that the entire video has been recorded as planned. The team will also put together the sound effects, visual effects, colours, audio enhancements, and sound design to finish the piece. Whenever the team is making a video or film, they will use video editing software. With video editing software, the team will efficiently complete the project and have it ready for broadcast or distribution. 

The Importance of Video Production Software

 Explain why they want custom video production software, benefits of having custom software tailored for the specific needs over a mass-produced software

 Any company that produced films or news broadcasts will benefit greatly with custom production software. Without this software, any video or broadcast will be very sloppy and incoherent. As a result, any organisation that produces videos must have the latest video or film production software to complete quality projects. 

 One of the benefits of custom film production software is that it allows an organisation to make enhancements to the recorded video. It can allow them to improve the sound, the colour and the flow of the video. 

 Another benefit of this type of custom software is that it allows production teams to get videos completed more quickly. The software can allow them to enhance sound and implement visual effects within a matter of minutes rather than hours or days. 

 With custom production software, teams can also more easily evaluate the projects and make necessary changes. They will be able to identify errors or parts of a video that they don’t want. The software will allow them to polish the video and make sure that it is properly made. 

The main reason to have production software is to get the ideal flow of the video. This software helps companies put scenes or segments together in a way that flows in a crisp and chronological order. Viewers will be able to watch a video that is easier to understand and interpret. As a result, using custom editing software is essential for production companies that are looking to make a video that enables viewers to avoid getting lost with the content. 

 Custom software allows production teams to cut parts out of the video. In films and even on television broadcasts, there are some parts that the production team believes is unnecessary. The custom software allows them to get rid of these parts more quickly and efficiently. 

 With the custom software, production teams can enhance scenes more easily. They can ensure that the proper colours are installed and that certain graphics are more organised. It also allows them to ensure that scenes are better organised as well. 

Videos and films have sound effects that are essential to completing the project. This sound includes dialogue, movements, and objects that are present in a video. The software allows production teams to ensure that the proper sound is in place and is coherent with what is taking place. For example, the software allows the production team to make sure that when a person speaks, the words are said as the person moves their mouth. Another example is in a film where when a car crashes, the sound takes place when the car makes contact with another object.


Every day, film and television production companies are making video content. The process can be quite rigorous as these companies undergo three important phases to complete a project. In order to complete a project more easily and ensure its quality, production companies rely on custom software. 

Chetu is a leading software company based in the United States that specialises in making production software. Its’ team of developers can develop, install and manage production software for a variety of companies. As well as developing the software, Chetu’s can also introduce companies to the latest software and updated it at any time.



Sanjeev Kota brings over 17 years of experience in software development for the media & entertainment industry. He is currently Sr. Project Manager at Chetu Inc based in Atlanta, Georgia. With his many years of experience, Sanjeev has successfully delivered innovative software solutions that continue to serve the media & entertainment industry.