If you work in the broadcasting industry, you’ll know how important it is to make sure that every step of the pre-production, production and post-production process is managed by a team of experts. In this article, we’ll be taking a closer look at some of the work done to ensure your broadcasting services are completed to the highest possible standard.

Media management

With new streaming platforms continuing to appear on the market, effective media management in broadcasting is more important than ever. If your content is starting to become disparate, this can impact your brand preservation, so it’s essential to ensure that this is kept under control while your broadcasting company continues to meet customer demand.

The larger your broadcasting company is, the higher the risk of your content becoming inconsistent and varied. With an effective media management platform, you can provide your audiences with the value they expect while retaining control over every aspect of the pre-production, production and post-production process in a centralised collaborative hub. An effective media management platform can prevent your various broadcasting departments from going ‘off-piste’ by ensuring that every member of your team can quickly locate and utilise your content using a straightforward search feature.

Formatting, co-ordinating and sourcing content can be complex, but with a purpose-built media management tool, you can aggregate your metadata and content from diverse suppliers, ready to be packaged and prepared for distribution. A high-quality media management tool can also give you the chance to launch your content to a range of new platforms as quickly as possible, while allowing you to manage and gather any previews, audio tracks, subtitles, still images and metadata required to simplify global or national distribution.

Distribution

Today’s media landscape is more competitive than ever, which is why it’s so important to make sure that your brand has access to the right distribution network to add new channels to its portfolio as quickly as possible to be broadcast to audiences all over the world. This gives you the opportunity to create a mix of content that captures your audience’s attention while scaling up or down without incurring large costs or disrupting your normal broadcasting operations.

With high-quality distribution services from a professional broadcasting services provider like media company Red Bee, you can connect your content to the right audience. Secure cloud-based technology can give you the ability to send live video to any location on the planet while transforming and preparing content to be distributed worldwide. When you’re looking for the right platform for distributing content to your customers, it’s a good idea to look for a platform that supports the acquisition of signals from a range of sources while offering built-in HDR/UHD capabilities and software-defined video encoding in order to meet demand.

A quality distribution provider can also provide you with a frequent service delivery review to keep track of your progress, as well as instant updates when high-priority incidents are reported and key performance indicators that are reported by customers directly.

Post-production

Post-production is one of the most important steps in the content creation process for any broadcasting company, as this is the stage where any loose ends are tied up and the raw content is transformed into a project ready to be distributed. With effective online or offline editing services, you can produce the best-possible content by adding elements such as graphics, filters, special effects and colour grading, depending on what your content requires. Some of the best post-production systems on the market include Da Vinci Resolve, Adobe Premiere and Avid Media Composer, which some media companies will offer access to via wet or dry hire.

It’s also essential to ensure that you have the best possible audio team working on your broadcasting content, who work in close collaboration with your editing and media management teams. It’s a good idea to look for audio teams that are capable of working on both long-form and short-form productions to meet your project’s unique requirements, with purpose-built equipment to produce the best possible results.

If you’re looking for the best managed media services on the market, get in touch with the leading media company, Red Bee. We work with some of the biggest media brands across the globe to provide audiences with an amazing media experience.