Tag: fundraising

Why Are There Fewer and Fewer Young Cinema Goers?

Attracting young audiences to the cinema has been an ongoing issue over the last decade. According to the BFI, 15-24 year olds regularly made up over 40% of the audience in the1990s. In 2017, however, they represented just 28%. Though this age group still continues to dominate the majority of cinema-goers, it is important to prevent this number from dropping further. Why has this number changed so drastically? In this article, I’m going to look at some of the reason for this change in audiences, and at what Raindance is doing to address it.

Streaming Services

According to the European Commission Media, 56% of film viewers said they streamed films from free websites while 68% said they downloaded free files to store on personal drives. There are many reasons for this diversion to streaming networks, but a key motive for young cinema-goers is the rising ticket prices. Some cinemas charge the same amount for one film that streaming sites charge for an entire month, simultaneously providing users with an array of options rather than just a single viewing. At the same time, 37% of young audiences feel that some films are interesting, but ‘not worth paying for the cinema experience.’

Home Availability

This is another issue 15-24 year-olds face when making viewing choices. According to askattest.com, 46% of teenage viewers would go to the cinema less while 24% would probably stop going entirely in favour of watching the latest releases from their home. This is most likely due to the proximity of a cinema to their residence or other social gatherings. Younger audiences choose a cinema near shopping malls, popular restaurants and leisure centers as it allows them to have a complete evening out in one location — but if none of these are nearby options, the outing can often be seen as not worth it. Lack of company can also play a part according to Independent Cinema Office, with viewers preferring to visit cinemas with their family (55%), their partner (41%) and their friends (24%).

Cinema Location

The importance of a cinema’s location also plays into the issue of public transport, according to the Independent Cinema Office. Later screenings provide for a more difficult commute home, as certain routes may halt operations after a certain time.

Issues mentioned above, though impending, are not all that interfere with the attendance of young audiences to the cinema. Lack of appeal to foreign films with subtitles, preference of multiplex cinema vs. independent ones due to deals or events, and several more contribute to this ongoing issue.

Film clubs and training programmes are in existence, according to askattest.com, and they’ve even proven effective. A majority of those who have experienced them recognise their benefits, agreeing that it ‘raised their curiosity for other types of cinema’ and led them to watch more diverse films (40% ‘strongly’ agree). 37% agreed that it ’raised their interest in cinema’ and led them to watch more films, and 43% ‘improved their film culture’ and strengthened their film knowledge.

What We’re Doing To Help: Crowdfunding Campaign

That being said, Raindance is getting involved in the effort to increase independent film consumption in 12-25 year-olds. We believe that independent cinema should be accessible to anyone, which is why we’ve decided to launch the Emerging Filmmakers’ Strand in 2018.

At the 27th Raindance Film Festival, Raindance will invite young audiences and schools from across London to this unique cinematic experience on the West End. This experience will include a series of special filmmaking masterclasses, followed by film screenings with Q&As. With your pledge, we can create more events for young audiences to be exposed to independent cinema.

Your contribution will help expose teens and young adults to what could be their first ever independent film experience. Contributions range from a $5 thank-you Tweet to a limited-edition tote bag, not to mention exclusive access to invite-only events. A donation not only benefits the students, but yourself as well! You will also get the opportunity to vote on which independent films should be screened based on your favourites.

Do you remember how you felt after seeing your first independent film? The feeling is difficult to forget. Donate now and help us share that feeling with young audience members!

Filed under: Promotion, Marketing and Distribution, Raindance Film Festival, UncategorizedTagged with: , , , ,

6 Reasons To Attend The Independent Filmmakers’ Ball

Filmmaking can sometimes lead to the depths of isolation. Every waking moment is spent chained to a never-ending film project. The inability to edit one’s own life is undeniably frustrating. Unshakeable focus and unwavering passion can generate feelings of captivity.

This solitary darkness can be soothing to the artistic soul, for sure.

You know what else is good for the artist? A colossal party brimming with fellow film enthusiasts. But where on earth would you find all these film lovers under the same roof at the same time?

On Wednesday 1st May, Raindance is throwing you a party: The Independent Filmmaker’s Ball.

Put on your best threads, leave your basement and join us for a night of frivolous tomfoolery designed to support and acknowledge Independent Film.

If you still need some prying away from all that hard work, here is a list of five reasons to join us.

1. Networking/Cannes

If you are amused by people who find film trivia too abstract or people who find commentary on every feature/short/documentary/Game of Thrones episode irritating beyond belief, fear not! We have rustled up a space for you and your fellow film aficionados to join together to talk about all things film. If you’ve been banned from speaking at the dinner table then welcome to your arena of adoring listeners.

If you are one of the lucky few who hasn’t managed to offend your friends/family/colleagues/pets with your inane film chatter, of course, you are also welcome.

There is also Cannes to think of. If you are heading off to France in a couple of weeks time and would like to make some allies on home ground before the departure, this could be the time. Alternatively, if you want to forge the path for years to come or meet some British filmmakers who are a part of Cannes, the Independent Filmmaker’s Ball is a great night for making friends.

2. Raffle

As well as throwing you a great big old party, we’re going to give you some things as well.

At the Independent Ball, there will be a raffle with prizes from some of the top companies in the film business, totalling over £7,000! There will be some lovely people wandering around at the beginning of the evening selling tickets for the raffle. Find out about the prizes here.

3. Fundraising

Proceeds from the raffle will go to Emerging Filmmaker’s Day at the 27th Raindance Film Festival. Launched in 2018 as a day of free events aimed at 18 to 25 year-old filmmakers, the aim is to expand the initiative to a programme of free events across the 2019 edition of the festival, including masterclasses, workshops with industry experts, networking sessions and free screenings of cult indie films.

Last year’s Emerging Filmmaker’s Day included a screening and Q&A organised by VICE Film School, a Pitching Skills class with Raindance Founder Elliot Grove, and special guest Amanda Seyfried, who presented her recent short Holy Moses.

4. The Party

Everyone loves a party, especially one that is held at one of the most famous entertainment venues in London: Café de Paris. Everyone knows that the film industry has the best parties, and everyone knows that Raindance has the best parties in the film industry because we’re not snooty.

Louise Brooks made history when she worked at the Café de Paris in December 1924, introducing the Charleston to London. Other famous guests have included Marlene Dietrich, Noel Coward, Frank Sinatra and Grace Kelly.

Look at the guest list!

Guest List

Special guests may include:

Let’s make new history on the 1st May!

5. The Band

Live Act by Natty Congeroo & The Flames of Rhythm

Get set to be blown away by DJ, singer and frontman Natty Congeroo & The Flames of Rhythm. A sizzling sextet of killer diller thrillers, mixing red hot swing, jazz, rhythm & blues, this is the live show that’ll have hands clappin’ & feet tappin’!

6. The Theme

Fitting perfectly with the venue, this year’s ball is back for a swing-era special, inspired by 1930s and ’40s musicals – think Broadway Melody and Top Hat, or more contemporary reinterpretations such as La La Land. Get some outfit ideas here, and make sure to add these classic musicals to your viewing list.

What are you waiting for?
Buy your tickets before it’s too late!

Filed under: Filmmaking, Raindance Film FestivalTagged with: , , , ,