by Thomas Ikimi | 23 July, 2019 | Promotion, Marketing and Distribution
The troll wars The ‘review’ has always been the most impactful determinant on the perception of a film. Even those who don’t read reviews are affected by the ‘buzz’ of a film; The general consensus that makes some titles must sees and others must avoids. Word of mouth...
by Raindance | 6 December, 2018 | In Our Opinion, Promotion, Marketing and Distribution
Why do we need film critics? Film reviews are hugely important to the film industry. People make decisions whether they see a film based on reviews – they provide the image of the film. A good film review analyses what the film does as a medium that makes it...
