Ok, we filmmakers have been to dozens of film festivals like Raindance and have heard panels drone on that we should be on Facebook and Twitter because that is what young people (and increasingly older people, too) do these days.
What do we do after the last audience question has been addressed by the experts? We head for those ‘decision makers’ at the bar, schmooze and pitch, and when we get home we put those cherished producer, head of development, etc., business cards on our desk, scribble some notes on the back side to help us prepare when we get the chance to meet them proper if we are really professional.
By then it’s often too late in the day to share our new insights with our social media following. What do your primary school friends, Uncle Bob and Cousin Mo care about you meeting somebody from Film Four’s middle management anyway? Oh, and we don’t really want our private online clique mixed up with the people we want to hand over £13.75 at the Curzon Soho when buying a ticket to our debut feature, out on 5 prints across the UK. We filmmakers tend to be cagey like that.
Our own Elliot Grove, having gathered more Likes and Twitter followers than you can fit into a premiere league football stadium, is spreading the word across the globe. I have seen him providing evidence of its effectiveness on the spot, gathering several dozens of new followers before the first coffee break.
I was at a loss at first how to make it work for me until I read Chris Dorr’s Blog concocting a show down between tinsel town’s ultimate kingmaker Harvey Weinstein and music’s social media sorceress Amanda Palmer.
In the first digital revolution, filmmakers were suddenly enabled to tell stories because of accessibility of production technology (and a feeling that the old 35mm apparatus was suffocating storytelling).
Now audiences are just as accessible as cameras. What a terrifying thought that is.
Do you want to wait until another filmmaker becomes the trailblazer, as ‘Blair Witch’ and ‘Festen’ did whilst others worried about low chroma resolution?
Share your filmmaking ambition, dammit!