new remote working reality | Raindance Film School

OMG: remote working. By now we all in some way accommodate the thought that we’re stuck in the new reality for good. 

The movie industry got hit like any other. 

Apart from closing cinemas for the Lunar New Year period, the Chinese film industry had lost $2B by March 2020. The world’s second-largest cinema chain – Cineworld, closed all its cinemas in October

For the first time since 2007, a top-grossing film (The Eight Hundred) earned less than $1 billion, not reaching even half of this sum. 

Most of the festivals were either canceled or postponed multiple times across the year. 

But there’s also a related story, no less tragic, that touched thousands of movie professionals around the globe. Technicians, post-production artists, whole studios had to change their old ways in a stretch of a few months. The adaptation period has begun. 

Rebuilding your studio, so that your whole team can work remotely turned out to be an expensive, and time-consuming endeavor. 

The challenges of remote working for post-production artists

The first challenge was about the day-to-day post-production work that teams used to do in their physical studios.

For editing work to be efficient and fast, you need to provide a lot of computing power, which usually comes with expensive workstations, shared across the studio. With the lockdown and remote work notion taking place, it turned out to be impossible for the teams to have the same work experience as in their offices. Buying every artist a separate machine to work on would mean bankruptcy for most of the studios. 

A more technical one approach, was to provide the teams with virtual desktops – by using a third-party application, each team member could connect to the studio workstation via the internet, and use their resources for work. Unfortunately, the connection quality just didn’t cut it for precise and sensitive post-production editing. 

The second challenge was file sharing. When you are storing all your materials on physical hard drives in a studio, it’s easy to just create a network where everyone can work on the same files. It’s getting way harder when you have to do that for everyone working from their home. You can either use the cloud, where the speed of sharing depends on the individual’s bandwidth, or throw around hard drives in a cab around the town. None of these options solves the problem, and the second one doesn’t even seem real – but it was for a long time for one of the studios in Poland. 

The solution

Companies and studios started looking for solutions. And as for today, there were none. The only way to easily collaborate online was to use cloud computers. But cloud computing was made mostly for rendering and demanding programming tasks, not editing. The artists couldn’t use their software or operate on files different from the ones designated by the provider. 

To answer this call, one of the filmmakers decided to take a sharp turn into software development and create a platform that solves all the remote work challenges the industry suffers right now. 

Renderro is a powerful cloud computer for studios and freelancers for everyday video editing, graphic design, and animation tasks.

It’s best to think about it as your standard workstation – be it a PC or Mac, but a one to which you connect via web browser or application. 

It’s easy to set up and onboard your remote working team – no more than three steps. 

After that, you connect with a single click to a computer with the specifications of your choosing. Its power can be adjusted at any time, according to the task at hand. Easy editing? Good performance at a low cost. Rendering ahead? All the power you need, to finish the job in one-third of the time. 

Your team can use any software they need for their work – Adobe Pro, Davinci Resolve, After Effects, just to name a few. 

All their work is shared across all the computers, so when they need any materials, it’s just right there to use instantly.

With a supreme connection and multi-monitor support, the experience of editing is as smooth as on a standard physical workstation. 

With a free monthly trial and bonus credits to spend on a powerful computer, you can go to Renderro’s website, register now for free, and see if it would work for your studio. 

What do you think about the changes in the industry after we’ve entered the new reality? Are cloud computers the next step on the road?

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About 

Film industry creator and manager with 10+ of delivering top-notch productions for Discovery Channel and Channel+. Founder and CEO of Renderro.