How Technology has Provided an Edge to the Filmmaking Industry - Raindance

Technology had its transforming effect across all industries ranging from retail, real estate, healthcare, transport media, and journalism to all industry niches imaginable. In a similar fashion, technology has made a paradigm-shifting impact on the film industry as well. From the ways movies are made to the editing mechanism to sound engineering and post-production and marketing aspects, technology has made a never-before impact on the film industry as a whole. 

Among the various impacts of technology on movie making and film industry we can take into account qualitative aspects like the new visual technologies ensuring more crisp and engaging visuals, the improved sound effects capable to mitigate all the differences between real-life and movie sound and easier editing tools to help stitching together the raw visuals and sound bites for producing a richer movie experience. 

From the perspectives of the moviegoers and viewers also new screening interfaces like VR headgears, 3D spectacles, mobile screen movie watching and connected movie watching experience across multiple screen interfaces have completely transformed the movie experience. Another big impact of technology has been in the area of movie commerce or movie marketing. Thanks to new online distribution channels like YouTube, Netflix, and several others, the movie business is now more multifaceted than ever before. In many ways, technology has completely simplified and broadened the scope of movie making, movie watching and doing business with movies.  

Some New Technologies in Movies 

In movies, the use of the state of the art technologies has been primarily possible thanks to a few well-equipped gadgets, devices and new audiovisual techniques that were out of reach of the moviemakers in earlier times. For some time, these audiovisual techniques and hardware technologies made it possible to deliver awe-inspiring visuals with ease. 

  • Drones

Do you know, all the mind-blowing panoramic views you enjoyed in Hollywood movies for decades were mostly shoot using helicopters or low-flying airplanes? Well, in those glorious days of the ’60s or 80’s it was really expensive to shoot such movie shots. The drones came as a handy and truly useful technology to help moviemakers shoot panoramic or bird’s eye-view shots at a lesser cost and involving much fewer complexities. Being less expensive and effective means to shoot movie scenes from atop, drones have quickly become the favourite alternative to helicopters in the film industry.

  • 4k+3D Technology 

4K technology coupled up with 3D effects has really been a key element of visually engaging action drama and sci-fi movies. This actually involves virtual reality technology and use of latest camera like the Lucid VR camera capable to shoot 3D videos with 4k resolution. This is the kind of technology that allows filmmakers to shoot scenes underwater and achieve maximum depth to deliver an immersive experience to the viewers. 

  • Dual Camera VR 

Dual camera virtual reality or Dual Camera VR is the latest shooting technology that is being used in too many movies across the niches. While one camera shoots the surroundings the other grabs the movie characters. Integrating both visuals with the VR it actually helps viewers get an experience of more realist and immersive 360-degree viewing. 

  • 3D Movie Technology

We all remember how we had our first 3D movie watching experience back in 90’s when in the movie theatres paper-made 3D glasses used to be handed over to us prior to the start of the movie screening. Since then, the 3D technology only progressed and made 3D viewing experience further better. Now, we are almost in an era where 3D viewing experience is possible without any external spectacle or gadget. 

  • Intelligent Screenplay Writing through AI 

Technology in movie making mostly refers to the plethora of gadgets and improvements in audiovisual experience for the users. But, what about technology actually replacing the role of filmmakers? Well, that is no longer a distant possibility. Recently, some researchers from New York University has built an AI software which is capable to write screenplays. The best thing about this AI-powered thinking robot called Benjamin is that it could even write a song after the researchers trained it with more than 30,000 other songs. Can Benjamin really write the script of an Oscar-winning movie someday? Well, that’s no longer something weird to think of. 

Principal Aspects of Movie Making Transformed by Technology 

Movie making is a grueling process involving several processes, procedures, and skills. Moreover, since it involves the work of too many accomplished professionals, technicians, and artists, it involves huge cost and several concerns including intellectual property rights. With the advent of mobile computing and several other technologies, several changes took place impacting all aspects of filmmaking. 

Here we will explain the impact of technology on these key aspects. 

  • Cost

Technology has made a big impact on the cost of filmmaking. In fact, the very raw material film has now been replaced as a digital alternative to shoot, store and preserve movies has already arrived. Using films is now considered too expensive an option for any movie project. The digitally equipped cameras also help to complete the production of the movie in lesser time than the film cameras. The digital format further brings down the cost by easier storage, preservation, and distribution. 

  • Editing

In the post-production stage, the effectiveness of the digital medium looks particularly winning over the old school films. With the editing job with raw film the risk of wasting film is always a matter of concern. Editing errors often may lead to dropping scenes altogether from the movie. With a digital medium, the editor can do an unlimited number of errors and rectify them. Moreover, the digital medium easily allows adding special effects, audiovisual treatments to the uncut raw material that has been shot. This finally helps make a cleaner movie with all effects blended and stitched together seamlessly. 

  • Shooting

Digital cameras make shooting a fun exercise with impressive scope to incorporate various effects and experiments. You can place several cameras in multiple angles for shooting the same shot so that in the post-production stage you can pick up the shot you want. Digital cameras also offer a variety of controls to shoot the visuals as per your preferred contrast, colour scheme, saturation, light scheme, etc. Moreover, the digital camera allows you to view the shot in real-time on the screen so that you can always retake and rectify the mistakes committed earlier.  You can use a variety of lenses as per your visual needs as well. 

  • Distribution 

While still big studios continue to rely upon the traditional distribution process, thanks to the web they can connect people far and wide. The emergence of multiplexes showing international movies from various parts of the globe added a huge opportunity to the traditional distribution. But when it comes to indie filmmakers, a new breed of online distribution channels like Netflix and YouTube made it easier for the filmmakers to get viewers beyond the traditional theatres. 

  • Preservation 

While preservation of the traditional film has been very challenging and expensive, the digital movies help the movie makers to stay clear of such concerns as preservation simply involves few megabytes of storage space in the computer and no physical storage of the film. Digital films stored in company servers cost almost nothing compared to what preservation of the physical films used to cost. 

6 Irrefutable Ways Technology Adds Value to Film Production

Both on the movie screen and behind the scene the impact of technology can be ascertained with certainty and real proofs. Here we are going to explain 7 indomitable ways technology adds value to film production. 

  • 3D Printing for Props and Sets

Now the set designers and moviemakers can turn their digital drawings and illustrations into the custom built 3D objects. 3D printed objects can be very useful to replicate the imagination of the scriptwriter and the set designers. Whether for sci-fi movies or for other genres wherever you need to give shape to the imagination objectively, 3D printing can really be a great help. 

  • Better Light Design 

With the computing programs used for creating different light schemes and designs for the movie sets and ambiances, a lucid space has unfolded comprising both the science of lighting and art of light design. For moviemakers incorporating a preferred light design into their scheme of things is easier than ever before. 

  • Powerful Animation 

The animation in present-day movies is more powerful than ever before. Thanks to the latest computer-aided graphics and animation technology, most challenging action scenes now can be created with the graphic artist and that can be incorporated into the movie sequence. 

  • AI-Powered Sound Engineering and Design

While the sound engineering skills and tools have evolved rapidly thanks to the latest technologies, now AI is helping the sound designers to create more realistic sound effects to the silent movie footage.  Now, AI bots are being utilised to detect the realistic sounds that can be assigned to the visual effects of choice. By learning from the videos that are fed to the computers, AI-powered sound engineering software now can detect associated sound effects with the visuals and accordingly can apply them more accurately.  

  • Choose Your Own Movie Ambience 

It is not entirely new to gamers. There are all sorts of racing and action games where you can choose your preferred background visuals from some selected options. Now, extending this concept to the movies you can choose from different outcomes and visual ambiances for your movie actions to take place. This is a new kind of concept that finally can make customised movie experience possible. 

Technology is already in the making by CtrlMovie and Silvatar Media that allows the movie watchers to select their preferred outcomes while watching the movie on their mobile screen. The most voted choice is taken by the audience for advancing the movie plot. If this technology is adopted by the industry, in future we can expect several movies to appear with custom plot and visuals as preferred by the audience.  

  • Movies for Mobile Watching

You have probably heard of an entire movie shot through iPhone. With the increasingly capable and well-equipped smartphones appearing as better tools for shooting daily-life events, the day is not very far when mobile phones will be used for both shooting and watching movies. 

Since already video contents are seen widely by people on their smartphone screens, shortly from now we can see movie makers create separate versions for smartphones. The movie contents and visuals can also go through a lot of changes because of a large audience watching the movies on their handheld devices. Among the hundreds of versions the studios now statutorily produce many of them need to be fully compatible with mobile screens.  


Technology continues to impact our movie watching experience more than ever before. New visual techniques, gadgets, tools to new formats of movie watching to latest online distribution channels, within just a little over than a century since the beginning of the film industry, it has completely stands exposed to and transformed by technological innovations.



Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading web and mobile app development company with 13+ years of experience. He loves to write about technology, startups, entrepreneurship, and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

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