This is where it is going folks: Augmented reality.
As usual in the film-making world, the innovations are being led by the gaming industry. What it is doing to the film-making industry is very disruptive.
Filmmakers of old made a movie for hundreds in a cinema. The new augmented reality is designed for an individual experience. Which means the cinema distribution model is well and truly challenged.
In the cases the video below demonstrates, it’s for an individual. The difference being that the images and ‘story’ the individual sees at a bus shelter are often experiential with no ‘story’ and they often are tagged into a preconceived ‘story’ like ‘the monster’ or ‘the angel’.
The challenge here is to make more of a story line. Perhaps with a series of screens around the city, or on a bus route, or a series of cities.
Fascinating. This has been brought to my attention by Raindance Postgraduate Film Degree student Phil Smy. Thanks Phil!
Please watch this video below. You’ll either get it. Or not. And if you get it, you won’t be able to sleep for a fortnight you’ll be so excited.
What are your ideas?