Within the film industry, it’s widely thought that movie review platforms have a significant effect on the success of a title. Moreover, such feedback can also influence the future creations of independent filmmakers. However, despite the negative perceptions that surround the review aspect of big-screen entertainment, their existence, at the very core, centre around providing thought-provoking insight. So, let’s consider the positives elements of film reviews.
The Impact of Reviews
According to a report by Forbes, the global entertainment market made a record-breaking £78.78 billion in 2019. Interestingly, this demonstrates that, despite the emergence of review sites such as IMDb and Rotten Tomatoes, the sector is continuing to reach new, unprecedented heights. While much of this contemporary success can be attributed to the popularity of streaming platforms, the positive impacts of movie reviews shouldn’t be ignored.
Interestingly, and contrary to common belief, negative reviews can, in some regards, be integral to forward-thinking releases within the market. This is evident in critic-proof movies as they achieve global success despite their inability to captivate reviewers. Moreover, because of this, there’s a belief that the film industry has entered a post-critic era. Crucially, because of the rising popularity of streaming platforms, the power to review has now been given to the movie viewer. In turn, this development allows for production companies to gauge a more widespread reaction to their titles as opposed to the opinions of one individual.
Furthermore, from a viewer standpoint, reviews can prove to be highly advantageous. Given that the average film length is between 90 and 120 minutes, as per Quora, reviews are ultimately a time-saving tool, helping spectators to determine whether or not a movie is worth investing in.
How Are they Approached in Other Industries?
Typically, within modern-day society, film reviews play two fundamental roles, as per Springer Link. Along with forecasting the potential success of a title, perhaps, more importantly, they also play a part in actively influencing consumer decisions in their selection process. Although this has somewhat altered with video-streaming platforms, written reviews still help in providing insight. Given that, of course, genre preferences are unique to each viewer, online critiques can positively drive viewers towards a new release.
By comparison, this process is also evident within the video game industry, albeit in a different format. For example, sites like Games Radar and Metacritic instead adopt point-scoring systems in generalising the predicted appeal of a game. Moreover, as opposed to genre, however, the above platforms allow users to browse by console, thus influencing the decision-making process on a device basis.
On the other hand, review platforms within the online casino industry are perceived positively by the sector’s demographic. While sites like Casino Hacks opt for a numbers-focused approach to reviewing the latest operators, their feedback revolves around catering to the demands of their audience base. Unlike in film where critique typically is offered through comparison, Casino Hacks factors in the bonuses, gaming libraries, jackpots, and visuals of contemporary operators, such as ComeOn! and Genesis, on an independent basis.
Negative Connotations, but Positive Implications
Ultimately, although movie reviews can hinder film success, their existence is undoubtedly somewhat advantageous to the industry. Although their negative perception will only change in time, the emergence of streaming services has drastically revolutionised the pre-existing nature of film critique, placing more power at the hands of home-based movie viewers.