Web Series Foundation Certificate LA


Availability: In-person, Online, VOD
Duration: 4 Wednesday evenings
Course Fee: $269 
Member Fee (15% OFF): $228.65
Course Dates: March 4th – March 25th, 2020

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Online Filmmaking Courses

Creating a web series can get you discovered as a writer, director, producer, or actor. HBO’s High Maintenance, Comedy Central’s Broad City,and Fuse TV’s Billy on the Street began on the web and launched successful careers for all involved. 
Web series are the epitome of the low budget, highly creative platform Raindance works to support. This 4-WEEK INTENSIVE and INFO-PACKED foundation series course/workshop goes through the process of writing, developing, shooting, producing, and monetizing a web series, and helps you develop your own series – this can be either an actual plan or a theoretical plan, and you will receive expert feedback during the course!



Week 1: Introduction to Web Series

Week 1: Intro to Web Series

  • Idea generation
  • Thinking about audience BEFORE you develop the creative
  • Breaking down the elements of a successful series
  • Style, tone, genre, comedy, drama – what kind of series attract audiences?
  • Web series defined by its platform (YouTube vs. Vimeo)
  • Advantages of the medium: creative control, in charge of your own release, develop and maintain your own community, self-defined success
  • Disadvantages of the medium: minimal production resources, restraining creative, access to talent, introduction to basic FUNDING
  • Defining parameters of your success (what do you want from this show)

Week 2: Developing a Web Series

Week 2: Developing a Web Series

  • Developing a treatment / bible
  • Episode/Season Length
  • Scripts / Outlines
  • Writing for short form and long form
  • Pitch packages
  • Creating production plan outline based on resources
  • Creating development strategy for your series

Week 3: Funding and Producing a Web Series

Week 3: Funding and Producing a Web Series

  • Pulling the trigger and making the series
  • Budgeting Basics
  • Financing Basics
  • Production Basics
  • Post-Production Basics
  • Foreign Markets

Week 4: Marketing and Distributing a Web Series

Week 4: Marketing and Distributing a Web Series

  • What’s in your business plan
  • Targeting your audience
  • Release Basics
  • Delivery platforms
  • Online Networks
  • Outline for engagement & community building
  • Supplemental material & community rewards
  • Marketing Plan
  • Social Media



Film & TV writers, producers, directors and actors, who want to create and market their own work on the digital arena.

Coming to this course via VOD living in London with only a concept for a series, I’ve ended it with great clarity with how to go about creating, developing and marketing my web series. Tina couldn’t have been more helpful in how she structured and delivered the course. I’ve also learned a lot from the questions that she answered with depth and interest. Having a Q&A session with Tina at the end of the course is a great opportunity to gain specific insight on my project – making this course even more invaluable.

Aline Jewell, Web Series Creator




TINA CESA WARD is a writer and director for the screen and web and also directs for the stage. Ward is the Executive Producer/Writer/Director of what many call the most watched (70 million views world wide) and beloved independent scripted drama on the web, ANYONE BUT ME. ANYONE BUT ME has brought home nearly ever award in the industry and in 2011 Ward won (along with Susan Miller) the first ever Writers Guild Award for Original New Media. She has been nominated several times for her directing, including a Streamy Award. And in 2013 won an IAWTV Award for Best Directing in a Drama. In the fall of 2011 Ward debuted the critically acclaimed GOOD PEOPLE IN LOVE, a dramatic mini series that DIGIDAY called “…a new milestone for online video series.” Ward also directed the branded web series BESTSELLERS.

Ward’s fourth series, PRODUCING JULIET, made its world premiere debut at the Raindance Film Festival. PRODUCING JULIET has also garnered its fair share of industry nominations and in 2015 Ward won the International Academy of WebTV award for Best Writing (Drama).

Ward also works as a comic book writer and her current release (with Bin Lee) DELEGATES is a 30 issue series published digitally with Comixology and in book form with Artithmeric in the UK.

In 2016 Ward became Chair of The International Academy of Web Television and in 2017, after a successful merge with The Caucus and the IAWTV, Ward served on the Caucus Executive Committee overseeing The IAWTV Division until the end of 2019.

In the fall of 2019, Ward directed the second season of the Emmy Award Winning short form series AFTER FOREVER due for release on Amazon Prime December 2019.

Ward is currently the Director of Development at Trifecta Entertainment where she creates and develops series for TV and streaming.



Do you want attend the first class in person and online on other weeks? Or, do you want to attend online on some weeks and watch other weeks on VOD?  You have the freedom to attend this course in person, online, or by watching it on VOD without making any prior selection. 

LIVE ONLINE: Every attendee gets an email invitation for the online classroom 30 minutes before class start times. All you need to do is to click the link provided in that email and watch the class on your computer’s web browser without needing to download any special software. If you are attending on your smart phone or tablet, please download ClickMeeting app on your phone.

VOD: Video on Demand is a great option if you want to repeat what you learned in the class or you didn’t have time to attend the class in person or online. Each attendee gets a Vimeo link 24-48 hours after each week’s class.