The Lockdown Sessions: Secrets of Successful Film Marketing

(3 customer reviews)


This course was recorded and is available as VOD, to access it purchase it and check your confirmation email for the link.

This course is also available on demand for free in the member’s area, click HERE



At a glance

  • Welcome to Raindance Lockdown Sessions
  • Enjoy professional film education wherever you are
  • An hour of short sharp advice from a leading professional
  • Ask questions and get instant response

Creative development and general marketing/distribution

Reaching your audience is the last step in the filmmaking journey. It is also one of the most crucial ones. With her experience extensive experience in film marketing, Deborah Sheppard will use her time working on the campaigns for I, Daniel Blake and The Death of Stalin as case studies in this session, to help you apply it to your project.

Who it’s for

Producers and directors who want to gain better understanding on how to reach their audience, and how to effectively market their film, and anyone interested in the delivery of a film to the public.

What you will learn

– Understanding your genre and audience
– Setting your objectives
– Establishing creative practices
– Creating compelling deliverables for sales agents and distributors

About the tutor

Film Sales and Marketing

Deborah is a highly experienced senior film and distribution marketing executive, who started her career in advertising.

Iheartcinema was set up in 2012, to consult on a bespoke basis for independent filmmakers and distributors in the UK and overseas advising on scripts, audiences, casting, distribution and marketing/awards campaigns.  She has also been building a development arm, and has come on board as producer or EP for a number of varied projects, covering several genres, from period and contemporary adventure, animation and comedy, and thriller/dramas.

From 2007-2012, she was Marketing Director for the UK and Ireland for Paramount Pictures, and presided over a multitude of releases from festival films and local acquisitions, such as Babel, Into the Wild, Revolutionary Road, True Grit, Made In Dagenham, Killing Bono to animated favourites, Kung Fu Panda, How to Train Your Dragon, Madagascar, Rango, and Tintin, to major franchise blockbusters, including Transformers, Star Trek, Mission Impossible among others.

Prior to that, she was Marketing Director for 10 years at United International Pictures (international distribution network set up by Universal, Paramount and MGM) which included such diverse films as Tomorrow Never Dies, The Thomas Crown Affair, Inside Man, Shrek, Bridget Jones’ Diary, Love Actually, The Ring, Wallace and Gromit: The Curse of the Were-rabbit, Jarhead, United 93, The Bourne Identity, Nanny McPhee,The Rugrats Movie and many more.

She has worked extensively with many UK production companies, including Working Title, Number 9 Films, and Aardman Animation.

In total, she has released more than 420 titles, achieving a box office of over $4bn. She presents Film Sales and Marketing at Raindance.


Ask a question about Secrets of Successful Film Marketing

3 reviews for


The Lockdown Sessions: Secrets of Successful Film Marketing

  1. Nicolo’ Riboni

    I think it was brilliant. Very useful to understand how to place your movie in the market and how. Deborah offers plenty of insights into marketing and distribution.

  2. Ana Ramos (verified owner)

    In this masterclass you’re invited by Deborah Sheppard to have a look at your project and decide ‘If you are going to make money or waves with the project’.
    Deborah, an authority in film marketing, having released 423 titles and achieved USD 4.2 bn in box office, offers a very clear and structured presentation to help us decide and research the best strategy according to our film genre, territory and target audience.
    At the end of the session, the Q & A is also very rich.

  3. Cian O’Leary (verified owner)

    A lot of useful information packed into this session.

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