Film Sales and Distribution LA


Availability: In-person, Online, VOD
Duration: 5 Tuesday evenings
September 18 – October 16, 2018
6:00PM – 8:00PM

Location: Rough Diamond Productions
1424 North Kings Road, West Hollywood, CA 90069

Course Fee: $269.00 
Member Fee (15% OFF): $228.65

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Among the thousands of films made each year, less than 5% get a distribution deal. Successful filmmakers create a sales and distribution strategy from day one rather than waiting till their films are finished. This helps to structure a viable production plan that includes getting the right type of cast and all the materials needed to sell a film effectively during the production period.  Knowledge and good planning will maximize their potential for success and increase their chances of getting a good return for their investors. 
Understanding how sales companies and distributors operate, and what type of distribution will maximize your revenue rather than theirs is crucial in the current marketplace. Gaining also a further understanding of how to protect yourself and increase the potential of your film can also save you pain, heartache, and loss of potential revenue. 
So, how do you create a distribution and sales strategy and maximize your film’s potential revenue? Our SALES AND DISTRIBUTION Foundation Course for filmmakers with 4 industry veterans Jason Piette (sales agent, executive producer), Glenn Kendrick Ackermann (sales agent, executive producer), Nadia Davari (entertainment attorney), and Julia Verdin (producer) will talk you through the current marketplace, US distributors, foreign sales agents, self/online distribution, deliverables, how to avoid legal pitfalls and ways to create a successful marketing and film festival strategy. 



  • What are buyers / distributors are looking for?
  • Genres in demand
  • Latest developments 
  • Changing landscape with digital distributors disrupting the market
  • Release strategies and windows
    • Theatrical
    • Blue-Ray/DVD
    • VOD
    • SVOD (Netflix, Amazon, Hulu, etc.)
  • Monetizing your film
  • Pitching to distributors and sales agents



  • Overview of foreign sales
  • What do sales agents look for?
  • Guaranteeing selling your film
  • Finding and connecting with the right sales companies
  • Budgets and projections: How much can films make?
  • What do sales agents need from you to approach buyers and financiers?
  • Producer Reps vs Sales Agents
  • Should you get US distribution or foreign sales first?
  • Film markets

 Guest Speaker: Glenn Kendrick Ackermann



  • Overview of domestic distribution
  • How does it work? How to exploit maximum revenue?
  • What are the ancillary rights and how can you benefit?
  • Tips for choosing the right distributor
  • E&O Insurance


  • Overview of self-distribution
  • Top current platforms for self-distribution
  • Difference between self and traditional distribution models
  • The changes in streaming markets
  • Understanding windows system of distribution
  • Challenges and difficulties
  • Identifying your audience
  • Getting people to buy your movie



  • Overview of deliverables
  • Sample delivery requirements: Chain of title, billing block, music cue sheet, script sheet, copyright information etc.
  • Understanding and negotiating a delivery list
  • Pitfalls to avoid during delivery
  • Post-production workflow
  • What format to shoot in
  • Tips on sales and distribution contracts
  • Understanding Chain of Title
  • Preventing shady deals
  • What to be careful of when signing a distribution deal



  • Purpose of marketing
  • Identifying your audience and niche
  • Building audience at earlier stages for potential sales
  • Understanding your position in the market
  • Creating buzz through a limited theatrical release
  • Launching digital and social campaigns
  • Creating marketing assets for selling your film: Logline, tagline, synopsis, key arts, photos, video clips, press kits, etc.
  • Creating a film festival strategy
  • Choosing the best festivals for your film
  • How to market your movie at a festival

 Guest Speaker: Julia Verdin




Jason Piette is a producer and film financier with over 50 movies and TV series to his name, including the $25M The Merchant Of Venice starring Al Pacino and Jeremy Irons; Head In The Clouds ($20M) starring Charlize Theron and Penelope Cruz, (both for Sony Pictures Classics); the $33M Napoleon TV series for A & E in the United States; Perfect Creatures ($11M) for Twentieth Century Fox; independent American features such as Mark Pellington’s I Melt With You for Magnolia Pictures and cult classic, part crowdfunded Iron Sky for Entertainment One. Before co-founding Disrupting Influence Jason also worked on the $300 million Movision Film Fund. Jason is a graduate of Cambridge University.




Glenn has over 20 years experience in sales, distribution, finance, packaging and acquisitions in the film industry. Glenn began his career in the agent-trainee program -aka “The Mailroom” with Triad Artists (merged now with WME, one of the largest talent agencies in the world). Over the past 20 years Glenn has worked at companies such as Quadra, Helkon, Capitol, VIP Medienfonds, Atlas and V International Media having secured international presales, private equity, licensed international and domestic distribution rights, and has been involved either in the sourcing, selecting, packaging, project managing and financing of first-run theatrical titles and library titles.
Commercially and critically acclaimed titles from the above companies include: Father of Invention, Edge of Love, The Crow Salvation, Rollerball, Legionnaire, Two Girls and A Guy, Lucky Number Slevin, John Carpenter’s Vampires, Malcolm X, Alpha Dog, Lord of War, Perfume, Ask the Dust, Terminator 3, Alexander, Wedding Planner, Gosford Park, K-19, KPAX, Point Break and GI Jane. He has served as a credited Executive Producer on films such as the renowned medieval action-adventure film Ironclad, Sweet Vengeance and Iron Sky: The Coming Race.
He graduated from University California Los Angeles (UCLA) School of Law and holds a Juris Doctor degree from UCLA. He also holds a Bachelor of Arts from UCLA and attended the UCLA School of Theater, Film and Television, Producers Program (Masters Degree). He is a member of the California State Bar.


Julia Verdin is a British film producer and founder of Rough Diamond Productions, established in 1994. She has established herself as one of Hollywood’s leading producers with over 30 feature films. She is best known for producing the Sony Classics release The Merchant of Venice, directed by Michael Radford, and starring Al Pacino, Jeremy Irons and Joseph Fiennes, the Newmarket release Stander, directed by Bronwen Hughes, and starring Tom Jane, Deborah Unger, Dexter Fletcher and David O’Hara, and the Breaking Glass release 2 Jacks, based on Leo Tolstoy short story “Two Hussars,” directed by Bernard Rose, and starring Danny Huston, Jack Huston, Sienna Miller, Jacqueline Bisset and Billy Zane.

Verdin has recently executive produced Lionsgate release Born of War, directed by Vicky Jewson, and starring James Frain and Sophia Black D’Elia. This year she has just directed her first film Lost Girls staring Bar Paly, Marisol Nichols and Jamie Harris, and produced The Unwilling directed by Academy Award nominated director Jonathan Heap, and starring Dina Meyer, Jake Thomas and Lance Henriksen.

She is currently developing various projects with writers and directors including Academy Award and Palme d’Or nominated writer/director James Dearden; acclaimed festival award winning writer/director Éva Gárdos; Academy Award Nominated director Jonathan Heap; WGA Autumn Stories 2010 winner screenwriter Cynthia Riddle, and director Vincenzo Natali.

Verdin is a top film consultant having provided consulting services on development and production. She also wrote the critically acclaimed book, Success in Film, a detailed guide to funding, making and finishing independent films.

Verdin served on the board of BAFTA LA for 12 years. She is based in Los Angeles, and still maintains a base in London.



Nadia has over 14 years of experience as an entertainment and corporate attorney. She has served as the outside counsel and in legal and business affairs for several media companies and start-ups, including MavTV, Channel Factory, Prescience, and Lightning Entertainment. She works with a wide range of clients including digital media companies, new business start-ups, production companies, movie studios, television networks, investors, and talent. She is well-known for her superior negotiating and drafting skills in development, production, distribution, licensing, and acquisition of entertainment content in animated, scripted and unscripted television, and motion picture content. Nadia graduated from UCLA with a B.S. in molecular, cell and developmental biology and attended USC Law School where she participated in the Hale Moot Court Honors program.




Do you want to attend the first class in person and online on other weeks? Or, do you want to attend online on some weeks and watch other weeks on VOD?  You have the freedom to attend this course in person, online, or by watching it on VOD without making any prior selection. 

LIVE ONLINE: Every attendee gets an email invitation for the online classroom 30 minutes before class start times. All you need to do is to click the link provided in that email and watch the class on your computer’s web browser without needing to download any special software. If you are attending on your smart phone or tablet, please download the ClickMeeting app.

VOD: Video on Demand is a great option if you want to repeat what you learned in the class or you didn’t have time to attend the class in person or online. Each attendee gets a Vimeo link 24-48 hours after each week’s class. 

Additional information