Sales and Distribution LA


Availability: In-person, Online, VOD
Duration: 5 Wednesday evenings
March 14 – April 11, 2018
6:00PM – 8:00PM

Location: Rough Diamond Productions
1424 North Kings Road, West Hollywood, CA 90069

Course Fee: $269.00 
Member Fee (15% OFF): $228.65

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Making a feature film is now easier than ever. But what about finding a distributor and a sales agent for it?

As a filmmaker, it is very important for you to know what you need to do before you start shooting your film to make the best out of your sales and distribution deal. With this 5 week sales and distribution course, understand the current marketplace, US distributors, foreign sales agents, self / online distribution, deliverables, legal pitfalls to protect your film, and marketing and film festivals.


Sales and Distribution Course Outline

Week 1: The Marketplace

March 14th

  • What the different buyers / distributors are looking for?
  • Genres currently in demand
  • Latest developments from the industry (with recent cases)
  • Changing landscape with digital distributors disrupting the market
  • Release strategies and windows
    • Theatrical
    • Blue-Ray/DVD
    • VOD
    • SVOD (Netflix, Amazon, Hulu, etc.)
  • Monetizing your film
  • Pitching to distributors and agents



March 21st

  • Overview of foreign sales
  • What do sales agents look for?
  • Guaranteeing selling your film
  • Finding and connecting with the right sales companies
  • Budgets and projections: How much can films make?
  • What the agents need from you to approach buyers and financiers
  • Producer reps vs Sales Agents
  • Should you get US distribution or foreign sales first?
  • Film markets

 Guest Speaker: Glenn Kendrick Ackermann


March 28th


  • Overview of domestic distribution
  • How does it work? How to exploit maximum revenue?
  • What are the ancillary rights and how can you benefit?
  • Tips for choosing the right distributor
  • E&O Insurance


  • Overview of self-distribution
  • Top current platforms for self-distribution
  • Difference between self and traditional distribution models
  • The changes in streaming markets
  • Understanding windows system of distribution
  • Challenges and difficulties
  • Identifying your audience
  • Getting people to buy your movie



April 4th

  • Overview of deliverables
  • Sample delivery requirements: Chain of title, billing block, music cue sheet, script sheet, copyright information etc.
  • Understanding and negotiating a delivery list
  • Pitfalls to avoid during delivery
  • Post-production workflow
  • What format to shoot in
  • Tips on sales and distribution contracts
  • Understanding Chain of Title
  • Preventing shady deals
  • What to be careful of when signing a distribution deal



April 11th

  • Purpose of marketing
  • Identifying your audience and niche
  • Building audience at earlier stages for potential sales
  • Understanding your position in the market
  • Creating buzz through limited theatrical release
  • Launching digital and social campaigns
  • Creating marketing assets for selling your film: Logline, tagline, synopsis, key arts, photos, video clips, press kits, etc.
  • Creating a film festival strategy
  • Choosing the best festivals for your film
  • How to market your movie at a festival

 Guest Speaker: Julia Verdin




Jason Piette is a producer and film financier with over 50 movies and TV series to his name, including the $25M The Merchant Of Venice starring Al Pacino and Jeremy Irons; Head In The Clouds ($20M) starring Charlize Theron and Penelope Cruz, (both for Sony Pictures Classics); the $33M Napoleon TV series for A & E in the United States; Perfect Creatures ($11M) for Twentieth Century Fox; independent American features such as Mark Pellington’s I Melt With You for Magnolia Pictures and cult classic, part crowdfunded Iron Sky for Entertainment One. Before co-founding Disrupting Influence Jason also worked on the $300 million Movision Film Fund. Jason is a graduate of Cambridge University.




Glenn has over 20 years experience in sales, distribution, finance, packaging and acquisitions in the film industry. Glenn began his career in the agent-trainee program -aka “The Mailroom” with Triad Artists (merged now with WME, one of the largest talent agencies in the world). Over the past 20 years Glenn has worked at companies such as Quadra, Helkon, Capitol, VIP Medienfonds, Atlas and V International Media having secured international presales, private equity, licensed international and domestic distribution rights, and has been involved either in the sourcing, selecting, packaging, project managing and financing of first-run theatrical titles and library titles.
Commercially and critically acclaimed titles from the above companies include: Father of Invention, Edge of Love, The Crow Salvation, Rollerball, Legionnaire, Two Girls and A Guy, Lucky Number Slevin, John Carpenter’s Vampires, Malcolm X, Alpha Dog, Lord of War, Perfume, Ask the Dust, Terminator 3, Alexander, Wedding Planner, Gosford Park, K-19, KPAX, Point Break and GI Jane. He has served as a credited Executive Producer on films such as the renowned medieval action-adventure film Ironclad, Sweet Vengeance and Iron Sky: The Coming Race.
He graduated from University California Los Angeles (UCLA) School of Law and holds a Juris Doctor degree from UCLA. He also holds a Bachelor of Arts from UCLA and attended the UCLA School of Theater, Film and Television, Producers Program (Masters Degree). He is a member of the California State Bar.


Julia Verdin is a British film producer and founder of Rough Diamond Productions, established in 1994. She has established herself as one of Hollywood’s leading producers with over 30 feature films. She is best known for producing the Sony Classics release The Merchant of Venice, directed by Michael Radford, and starring Al Pacino, Jeremy Irons and Joseph Fiennes, the Newmarket release Stander, directed by Bronwen Hughes, and starring Tom Jane, Deborah Unger, Dexter Fletcher and David O’Hara, and the Breaking Glass release 2 Jacks, based on Leo Tolstoy short story “Two Hussars,” directed by Bernard Rose, and starring Danny Huston, Jack Huston, Sienna Miller, Jacqueline Bisset and Billy Zane.

Verdin has recently executive produced Lionsgate release Born of War, directed by Vicky Jewson, and starring James Frain and Sophia Black D’Elia. This year she has just directed her first film Lost Girls staring Bar Paly, Marisol Nichols and Jamie Harris, and produced The Unwilling directed by Academy Award nominated director Jonathan Heap, and starring Dina Meyer, Jake Thomas and Lance Henriksen.

She is currently developing various projects with writers and directors including Academy Award and Palme d’Or nominated writer/director James Dearden; acclaimed festival award winning writer/director Éva Gárdos; Academy Award Nominated director Jonathan Heap; WGA Autumn Stories 2010 winner screenwriter Cynthia Riddle, and director Vincenzo Natali.

Verdin is a top film consultant having provided consulting services on development and production. She also wrote the critically acclaimed book, Success in Film, a detailed guide to funding, making and finishing independent films.

Verdin served on the board of BAFTA LA for 12 years. She is based in Los Angeles, and still maintains a base in London.



Do you want attend the first class in person and online on other weeks? Or, do you want to attend online on some weeks and watch other weeks on VOD?  You have the freedom to attend this course in person, online, or by watching it on VOD without making any prior selection. 

LIVE ONLINE: Every attendee gets an email invitation for the online classroom 30 minutes before class start times. All you need to do is to click the link provided in that email and watch the class on your computer’s web browser without needing to download any special software. If you are attending on your smart phone or tablet, please download the ClickMeeting app.

VOD: Video on Demand is a great option if you want to repeat what you learned in the class or you didn’t have time to attend the class in person or online. Each attendee gets a Vimeo link 24-48 hours after each week’s class. 

Additional information