Find out how to create the best festival strategy for your film and how to market your film effectively
WHAT WILL YOU LEARN?
- Purpose of marketing
- Identifying your audience and niche
- Building audience at earlier stages for potential sales
- Understanding your position in the market
- Creating buzz through a limited theatrical release
- Launching digital and social campaigns
- Creating marketing assets for selling your film: Logline, tagline, synopsis, key arts, photos, video clips, press kits, etc.
- Creating a film festival strategy
- Choosing the best festivals for your film
- How to market your movie at a festival
Jason Piette is a producer and film financier with over 50 movies and TV series to his name, including the $25M The Merchant Of Venice starring Al Pacino and Jeremy Irons; Head In The Clouds ($20M) starring Charlize Theron and Penelope Cruz, (both for Sony Pictures Classics); the $33M Napoleon TV series for A & E in the United States; Perfect Creatures ($11M) for Twentieth Century Fox; independent American features such as Mark Pellington’s I Melt With You for Magnolia Pictures and cult classic, part crowdfunded Iron Sky for Entertainment One. Before co-founding Disrupting Influence Jason also worked on the $300 million Movision Film Fund. Jason is a graduate of Cambridge University. Jason is currently working on several TV series with Netflix.
Julia Verdin is a British film producer and founder of Rough Diamond Productions, established in 1994. She has established herself as one of Hollywood’s leading producers with over 30 feature films. She is best known for producing the Sony Classics release The Merchant of Venice, directed by Michael Radford, and starring Al Pacino, Jeremy Irons and Joseph Fiennes, the Newmarket release Stander, directed by Bronwen Hughes, and starring Tom Jane, Deborah Unger, Dexter Fletcher and David O’Hara, and the Breaking Glass release 2 Jacks, based on Leo Tolstoy short story “Two Hussars,” directed by Bernard Rose, and starring Danny Huston, Jack Huston, Sienna Miller, Jacqueline Bisset and Billy Zane.
Verdin has recently executive produced Lionsgate release Born of War, directed by Vicky Jewson, and starring James Frain and Sophia Black D’Elia. This year she has just directed her first film Lost Girls staring Bar Paly, Marisol Nichols and Jamie Harris, and produced The Unwilling directed by Academy Award nominated director Jonathan Heap, and starring Dina Meyer, Jake Thomas and Lance Henriksen.
She is currently developing various projects with writers and directors including Academy Award and Palme d’Or nominated writer/director James Dearden; acclaimed festival award winning writer/director Éva Gárdos; Academy Award Nominated director Jonathan Heap; WGA Autumn Stories 2010 winner screenwriter Cynthia Riddle, and director Vincenzo Natali.
Verdin is a top film consultant having provided consulting services on development and production. She also wrote the critically acclaimed book, Success in Film, a detailed guide to funding, making and finishing independent films.
Verdin served on the board of BAFTA LA for 12 years. She is based in Los Angeles, and still maintains a base in London.
ONLINE | VOD ATTENDANCE
Do you want to attend the first class in person and online on other weeks? Or, do you want to attend online on some weeks and watch other weeks on VOD? You have the freedom to attend this course in person, online, or by watching it on VOD without making any prior selection.
LIVE ONLINE: Every attendee gets an email invitation for the online classroom 30 minutes before class start times. All you need to do is to click the link provided in that email and watch the class on your computer’s web browser without needing to download any special software. If you are attending on your smart phone or tablet, please download the ClickMeeting app.
VOD: Video on Demand is a great option if you want to repeat what you learned in the class or you didn’t have time to attend the class in person or online. Each attendee gets a Vimeo link 24-48 hours after each week’s class.