Live!Ammunition! Pitching Competition London

(9 customer reviews)


Pitch your script or film idea to a panel of film executives, producers, distributors, sales agents and financiers.
Our new partner: Collab Writers: The new online collaborative community for creatives..
Next date: Monday 24th June, 18:30-21:00 (followed by networking to 23:00)
Duration: One evening
Location: The Century Club61-63 Shaftesbury Avenue, London WC1D 6LQ

Want a discount? Become a Member, or log in if you are a member.


Have you got a great idea for a movie?

This is it! The Live!Ammunition! pitching competition return to Raindance.

Live Ammunition
And this time with a brand new partner: Collab Writers – the new online collaborative community for creatives.

This is your chance to pitch your movie idea directly to a panel of film industry executives and the toughest critics of all, a Live Audience.

The people on our Panel are the people who matter. They decide what gets made.

Pitching skills are the one skill often overlooked by writers, directors and producers. Learn how it’s done by watching the rest and hone your pitching skills by getting instant feedback. Who knows, your pitch could be taken up by one of our panel.  Past Pitches that have gone into production include Meet The Parents (1994), 51st State (1995), Siamese Cop (1996) and White Bhaji (2001).

The panel can, and will, gong you off if they get bored. But they have to give two good reasons why.

The Prizes!

At the very least you could leave with a stash load of cash. As is tradition the winning pitch on the night will take all the fivers in the hat. Additional prizes to be announced on the day.

How to Attend

Get a ticket here, call us on 020 7930 3412

How to Pitch

Sign up to attend and come armed with a £5 note to put into the hat. You will need to register your intention to pitch on arrival at the venue. Twenty places guaranteed to pitch will be allocated on a first come, first served basis. Once the first 20 places have been filled we will keep a waiting list.

Please note, the demand to pitch is high and admission does not guarantee you a slot to pitch. We will accommodate as many pitches as possible but he best way to ensure your place is to arrive early and choose an early slot.

Not ready to pitch? Then just come, watch, learn and network.

Discover Be Discovered

Book your seat quickly in order to ensure entry. The last Live!Ammo! was completely packed.

The Panel for January 2019 was:

Kira-Anne Pelican

Kira-Anne began her career assisting director Stanley Kubrick in the production of Eyes Wide Shut (1999). Next followed a stint working within the BBC’s groundbreaking Virtual Studios department. Then Kira-Anne took posts as a Visual Effects Technical Director and VFX Producer for ESC Entertainment, a Warner Bros company. She also worked in the production of The Matrix Revolutions (2003), The Matrix Reloaded (2003), Catwoman (2004) and The Ladykillers (2004)

Deborah Sheppard

Deborah was the Marketing Director for 10 years at United International Pictures (international distribution network set up by Universal, Paramount and MGM) which included such diverse films as Tomorrow Never Dies, The Thomas Crown Affair, Inside Man, Shrek, Bridget Jones’ Diary, Love Actually, The Ring, Wallace and Gromit: The Curse of the Were-rabbit, Jarhead, United 93, The Bourne Identity, Nanny McPhee,The Rugrats Movie and many more.

Jonathan Sadler

Over a period spanning 20 years, Jonathan has been releasing film and TV content from within major studios (Universal Pictures), mini-majors (Momentum Pictures), and top independents (Revolver Entertainment and more recently Arrow Films), across every available platform, model and format, from wide theatrical releasing to direct to DVD.

Dean Cross

As the Film Content Manager for Vue entertainment with 20 years experience in the business, Dean has an appreciation for films across the whole spectrum, from the smallest art house and independent films to the biggest of Hollywood’s blockbusters, he can usually spot a hit.

Avalon Lyndon

With a background in film marketing for award-winning titles at Curzon Artificial Eye, Avalon recently joined MUBI as Director of Theatrical Marketing. She looks to explore new and innovative ways to connect exceptional films with the audiences they deserve, from hidden indie gems to arthouse big-hitters.

More panelists to be confirmed at a later date, check back here for more information.

Additional resources for the pitching competition

The Jury has spoken at past events!

Here is the event on October 1st at the Raindance Film Festival

June 4th 2018 Event Winners

Winner: Ben Mole: The First Story
1st runner up: Elizabeth Kwenortey: A New Elite
2nd runner up: Karim flint: Lifeguards vs Vampires
Honourable Mention: Lucy Linger: #Writerslife
Honourable Mention: Isabella Morris: The Crow and the Trickster

Pitching competition

Panel on June 4th 2018: Elliot Grove, Dean Cross, John Croker, Kira-Anne Pelican, Chee Keong Cheung, Zack Winfield, Michael Graf

Did you know?

  • Raindance members attend this event for FREE? You can join online >HERE< and start saving immediately
  • This course is FREE for our HND and postgraduate/MA students
  • The Raindance Guarantee: If this event fails to meet your expectations, let us know at the break and we will make a full, 100% no-questions-asked refund.
  • Since 1993 Raindance makes filmmakers

You want to pitch? Sign up today!

Ask a question about Live Ammunition

The History of Live!Ammunition! Pitching Competition

The first Live!Ammunition! was held in Leicester Square in what is now the VUE West End Cinema in Leicester Square in October 1994 at the 2nd Raindance Film Festival. I invited the comic Emo Phillips to pitch his new film screening two days later during the festival. it was my attempt to rustle up interest in his quirky and amusing low budget comedy. I didn’t realise an acquisitions executive from Universal Studios was in the room who saw and bought world rights for the movie two days later. The film languished in the vaults for five long years when it was remade: Meet The Parents.

The original Meet The Parents has a fascinating Wiki post here.

There’s been dozens of fascinating stories over the years. Many films have started their route to completion at this event including Stel Pavlov’s 51st State.

The Live!Ammunition! pitching competition has been staged over 150 times in New York, Toronto, Berlin and at the Cannes Film Festival and of course in London.

Hope to see you there!

Elliot Grove, founder

9 reviews for


Live!Ammunition! Pitching Competition London


    I’ve been to the last three…

    It’s worth a go…

    You never know…

    Got to be in it to win it…

  2. Barbara Vonau

    My first Pitch competition. Nerve wrecking, but good fun and I learned a lot. For me it was not about the winning, more about seeing what other people do and how. And the feedback of course. The after networking, feed back discussions were just as valuable as a one to one. Thank you very much to the facilitators and panel members for giving up their time. Much appreciated!
    I find the timing the worst aspect I have to say. But I suppose this is good practice for elevators-lets hope its a high rise building pitch when I get to it-destination top floor!

  3. lewis_cromwell (verified owner)

    Loved it, a lot of fun, very welcoming and a great experience. Will be pitching next time!


    Open nick…

    Perseverance, Perseverance, Perseverance, Perseverance, and more Perseverance is the Golden key…

    I can see the light…..



  5. Pete

    I quite fancy this!

  6. John Parker

    Live Ammo’s a great event really enjoyed it! I’ve won it a few times and it’s a really useful way to get things out a date meet people

  7. th.jaermann (verified owner)

    Great event, good location! Entertaining and the host kept everything well under control.

  8. Dianne Pegler (verified owner)

    Great experience. Each member of the panel critiqued with invaluable insight from their own area of expertise however with kindness, good humour and respect.

  9. Aidy

    Good fun, good venue, feedback/panel, crowd etc… I think it could be held more often. Denise is a great help!

Add a review

Your e-mail address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


You may also like…