Live!Ammunition! Pitching Competition London

(19 customer reviews)


Pitch your script or film idea to a panel of film executives, producers, distributors, sales agents and financiers.
Our new partner: Collab Writers: The new online collaborative community for creatives..
Next date: Monday 29th June, 18:30 – 21:00 (followed by networking to 23:00)
Duration: One evening
Location: The Century Club61-63 Shaftesbury Avenue, London WC1D 6LQ

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Have you got a great idea for a movie?

This is it! The Live!Ammunition! pitching competition returns to Raindance.

Live Ammunition
This time with a brand new partner: Collab Writers – the new online collaborative community for creatives.

This is your chance to pitch your movie idea directly to a panel of film industry executives and the toughest critics of all, a Live Audience.

The people on our Panel are the people who matter. They decide what gets made.

Pitching skills are the one skill often overlooked by writers, directors and producers. Learn how it’s done by watching the rest and hone your pitching skills by getting instant feedback. Who knows, your pitch could be taken up by one of our panel.  Past Pitches that have gone into production include Meet The Parents (1994), 51st State (1995), Siamese Cop (1996) and White Bhaji (2001).

The panel can, and will, gong you off if they get bored. But they have to give two good reasons why.

The Prizes!

At the very least you could leave with a stash load of cash. As is tradition – the winning pitch on the night will take all the fivers in the hat. Additional prizes to be announced on the day.

How to Attend

Get a ticket here, call us on 020 7930 3412

How to Pitch

Sign up to attend and come armed with a £5 note to put into the hat. You will need to register your intention to pitch on arrival at the venue. Twenty places guaranteed to pitch will be allocated on a first come, first served basis. Once the first 20 places have been filled we will keep a waiting list.

Please note, the demand to pitch is high and admission does not guarantee you a slot to pitch. We will accommodate as many pitches as possible but he best way to ensure your place is to arrive early and choose an early slot.

Not ready to pitch? Then just come, watch, learn and network.

Discover Be Discovered

Book your seat quickly in order to ensure entry. The last Live!Ammo! was completely packed.

The Panel

Our panellists for 27th January 2020 were:

Claire Jones, producer

As an independent producer, Claire has produced numerous British feature films. She began her career in a city law firm but left the law to enter the world of production, starting out producing numerous shorts, commercials and music videos. Her first short was nominated for an Emmy Award for Outstanding Comedy.

Claire’s first film, Ben Wheatley’s KILL LIST, selected for numerous film festivals and winning multiple awards, was released theatrically to critical acclaim. She followed her debut film with producing Wheatley’s next films, SIGHTSEERS and A FIELD IN ENGLAND with Rook Films. 

In 2017 and in collaboration with Warp Films, Claire produced the British horror GHOST STORIES. The film starring Andy Nyman, Paul Whitehouse, Alex Lawther and Martin Freeman premiered at the BFI London Film Festival and had its theatrical release that year. 

Working once again with Film4, Claire produced THE FESTIVAL, a comedy film starring Joe Thomas, Claudia O’Doherty, Hammed Animashaun and Jemaine Clement directed by Iain Morris for Fudge Park, Film4 and Entertainment Film Distribution. It had its UK theatrical release in August 2018.

Currently she is producing the feature film of the Bafta award winning sitcom, People Just do Nothing. The film, PEOPLE JUST DO NOTHING – BIG IN JAPAN follows the Kurrupt FM crew to Tokyo in search of international stardom. The film was developed by BBC Films and BBC Comedy. Universal Pictures International are distributing and is slated for an August 2020 release.

Tony Lee

#1 New York Times Bestselling Graphic Novelist Tony has written for a variety of publishers over the last fifteen years including Marvel Comics, DC, Heavy Metal, IDW Publishing, Hachette, Random House, Walker Books, Lion Forge/Oni Press, Dynamite Entertainment, Titan Publishing, Markosia and 2000ad amongst others, writing a variety of creator owned titles and licenses that include X-Men, Spider Man, Star Trek, Battlestar Galactica, Doctor Who, Superboy, Starship Troopers, Wallace & Gromit and Shrek.
Outside of comics, Tony works extensively in film, TV and audio, having written for BBC One, ITV Studios, MTV/Viacom and Amazon/Audible, with both film and TV projects in development with The Hollywood Gang, Muse Entertainment, Legendary, NBC/Universal and Unstoppable Film and TV.

Deborah Sheppard

Deborah was the Marketing Director for 10 years at United International Pictures (international distribution network set up by Universal, Paramount and MGM) which included such diverse films as Tomorrow Never Dies, The Thomas Crown Affair, Inside Man, Shrek, Bridget Jones’ Diary, Love Actually, The Ring, Wallace and Gromit: The Curse of the Were-rabbit, Jarhead, United 93, The Bourne Identity, Nanny McPhee,The Rugrats Movie and many more.

Jonathan Sadler

Over a period spanning 20 years, Jonathan has been releasing film and TV content from within major studios (Universal Pictures), mini-majors (Momentum Pictures), and top independents (Revolver Entertainment and more recently Arrow Films), across every available platform, model and format, from wide theatrical releasing to direct to DVD.

Dean Cross

As the Film Content Manager for Vue entertainment with 20 years experience in the business, Dean has an appreciation for films across the whole spectrum, from the smallest art house and independent films to the biggest of Hollywood’s blockbusters, he can usually spot a hit.

Rick Harvey

Rick has been the Programme Director of the Raindance Postgraduate Degree since January 2018. He is a Cambridge-based screenwriter, story design consultant, lecturer and mentor.

Since attaining an MA Screenwriting & Research qualification from the London College of Communication in 2001, he has storylined for ‘Family Affairs’ (Talkback Thames/Channel 5), developed projects for Hewland International and Frenzy Films, written a slate of short films and spec features, mentored on First Light, Media Box and BFI projects and written and developed feature screenplays for EON Productions.

He has been trained by the UK Film Council to devise, develop and deliver industry-standard courses on screenwriting and cross-platform story design, and he lectures regularly on various aspects of the writing process

Rick is currently adapting one of his screenplays, Shadowplay, into a six-part serial for TV, and writing and developing a web-based Thriller, Heretic[s].

Additional resources for the pitching competition

The Jury has spoken at past events!

Here is the event on October 1st at the Raindance Film Festival

June 24th 2019 Event Winners

Winner: Callum McKay: Miss Verity
1st runner up: Helen Ducal: Shelf Life
2nd runner up: Liz McMullen: Confined Space
Honourable Mention: Sean Grundy: Cavity
Honourable Mention: Daniel Newman: Kidnapped in London

Pitching competition

Panel on June 4th 2018: Elliot Grove, Dean Cross, John Croker, Kira-Anne Pelican, Chee Keong Cheung, Zack Winfield, Michael Graf

Did you know?

  • Raindance members attend this event for FREE? You can join online >HERE< and start saving immediately
  • This course is FREE for our HND and postgraduate/MA students
  • The Raindance Guarantee: If this event fails to meet your expectations, let us know at the break and we will make a full, 100% no-questions-asked refund.
  • Since 1993 Raindance makes filmmakers

You want to pitch? Sign up today!

Ask a question about Live Ammunition

The History of Live!Ammunition! Pitching Competition

The first Live!Ammunition! was held in Leicester Square in what is now the VUE West End Cinema in Leicester Square in October 1994 at the 2nd Raindance Film Festival. I invited the comic Emo Phillips to pitch his new film screening two days later during the festival. it was my attempt to rustle up interest in his quirky and amusing low budget comedy. I didn’t realise an acquisitions executive from Universal Studios was in the room who saw and bought world rights for the movie two days later. The film languished in the vaults for five long years when it was remade: Meet The Parents.

The original Meet The Parents has a fascinating Wiki post here.

There’s been dozens of fascinating stories over the years. Many films have started their route to completion at this event including Stel Pavlov’s 51st State.

The Live!Ammunition! pitching competition has been staged over 150 times in New York, Toronto, Berlin and at the Cannes Film Festival and of course in London.

Hope to see you there!

Elliot Grove, founder

19 reviews for


Live!Ammunition! Pitching Competition London


    I’ve been to the last three…

    It’s worth a go…

    You never know…

    Got to be in it to win it…

  2. Barbara Vonau

    My first Pitch competition. Nerve wrecking, but good fun and I learned a lot. For me it was not about the winning, more about seeing what other people do and how. And the feedback of course. The after networking, feed back discussions were just as valuable as a one to one. Thank you very much to the facilitators and panel members for giving up their time. Much appreciated!
    I find the timing the worst aspect I have to say. But I suppose this is good practice for elevators-lets hope its a high rise building pitch when I get to it-destination top floor!

  3. lewis_cromwell (verified owner)

    Loved it, a lot of fun, very welcoming and a great experience. Will be pitching next time!


    Open nick…

    Perseverance, Perseverance, Perseverance, Perseverance, and more Perseverance is the Golden key…

    I can see the light…..



  5. Pete

    I quite fancy this!

  6. John Parker

    Live Ammo’s a great event really enjoyed it! I’ve won it a few times and it’s a really useful way to get things out a date meet people

  7. th.jaermann (verified owner)

    Great event, good location! Entertaining and the host kept everything well under control.

  8. Dianne Pegler (verified owner)

    Great experience. Each member of the panel critiqued with invaluable insight from their own area of expertise however with kindness, good humour and respect.

  9. Aidy

    Good fun, good venue, feedback/panel, crowd etc… I think it could be held more often. Denise is a great help!

  10. Helen Ducal

    London and public speaking. That’s two areas out of my comfort zone but when you are passionate enough about something, you can do anything…I told myself. The venue is ideal and Elliot runs a tight ship with ease and is encouraging all the way through. Writing can be a lonely business but getting immediate feedback from your peers and professionals is certainly worth overcoming any fears you may have. Give it a go!

  11. Callum McKay (verified owner)

    This is a fantastic opportunity for any aspiring writer to get their work in front of figures in the industry, and get feedback that can make all the difference. I know this to be true because I attended my first pitch in January and received useful comments on how to improve, and came back in June and won. But not only is it a great place to gauge how your story might be received, it’s the perfect opportunity to hone speaking in front of an audience, and then networking with those same people afterwards. For anyone eager to put themselves out there, it’s a great place to test the water.

  12. Dave Mac (verified owner)

    Brilliant night pitching at the Raindance Live Pitch Session,
    Century Club, London.

    Thank you to the fantastic Panel for their kind time and comments.

    And to Elliott Grove and all at Raindance for organising such a wonderful event.

  13. opennick (verified owner)

    OPEN NICK…it’s all in the eye

    I’ve been going there for a while now and I really need to up my game…

    I’ve managed an honourable mention…

    Text to speech robot voices through a bluetooth speaker ain’t cutting it…

    If like me, a first time filmmaker…

    It’s well worth a shot…

    Get yourself to the next one…

    I’ve come to far to quit and I will not stop going until I win the top slot…




    But with no money, nick is trapped in tight…

    Nick smashes the money van, in and out quick…

    Don’t miss the movie…

    It’s called…OPEN NICK

    Venue ☆☆☆☆☆

    Organisers ☆☆☆☆☆

    Host Elliott ☆☆☆☆☆

    The panel ☆☆☆☆☆

    OPENNICK ☆☆☆☆☆

    Anyway, enough of this, I’m off to practice for the next one…

    See all you lovely people there…



    Lee Hawkes

  14. John Parker (verified owner)

    It’s a great way to learn pitching skills and you meet interesting people

  15. Ulrika (verified owner)

    I came, I jumped in at the deep end, and I pitched! Valuable feedback from the panellists, lots of support from the audience, really stretched my awareness of how many wild and wonderful film ideas my fellow creatives are working on. The event and experience of pitching gave me a great insight into the differences between a written synopsis and the adrenaline rush of a verbal pitch. I have already restructured my pitch, ready to return and pitch again for success! I thoroughly recommend Live! Ammunition! pitching competition to all budding screenwriters and creatives who want to work on getting their project off the ground.

  16. Lee HAWKES (verified owner)

    If you are a first time filmmaker…

    Get yourself up there…

    Great venue…

    Great people…

    Great event…

    Practice makes perfect…

    About Time I started to take my own advice…


  17. Henry (verified owner)

    Live Ammunition was great. What a fantastic idea.

    The Panel which Eliot and Raindance managed to pull in were impressive and full of useful advice. I learned so much just from observing!

    Eliot was full of warm and welcoming energy. He can read a room and crack a joke too which is important.

    The let down for me was that I found myself getting annoyed and angry at times because of the length of people’s pitches. Some people had designed their pitches to fit within the allocated two minutes and quite obviously taken the time and hard work to prepare properly whereas some others did not.

    We were told that if the two minute buzzer went, the audience could decide by clapping or not wheather the pitcher should be able to finish or not.

    One of the early pitcher’s experienced this and was not able to continue. Everybody else just kept on going and there was no enforcement on getting the audience to decide. This was unfair on the person who had to sit out and also disrespectful towards the audience, panel and most of all the other pitchers who had prepared their pitch for under two minutes. Some enforcement and consistency in this area I feel is important.

    Having said that, I do think that ‘Live Ammunition’ as a whole is fantastic and like I said, I learned a lot. I would highly recommend attending this event next year.

  18. Anjali Alford

    Amazing pitches all with very different themes, great panelists, a really exciting event.

  19. Anon

    Fantastic event, and a “real-world” but welcoming venue for practicing the art of pitching.

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