- Understanding the sales and marketing process will help you become a better filmmaker or screenwriter
- Discover how successful filmmakers design their films for specific markets
- Learn what market and social media assets need to be created for a successful release
Established filmmakers will often tell you that writing, directing and producing a film is merely ten percent of the equation. The remaining 90% of a filmmakers effort is finding their independent film distribution.
This two-day masterclass is lead by writer/director Simon Hunter and distributor and marketing expert Jonathan Sadler. Together they form an invincible team with over fifty films produced and distributed between them. They worked together on Simon’s award-winning film Edie starring Sheila Hancock.
What you will learn
The weekend is an overview of film distribution. It’s a class that takes you from movie idea through to distribution. You will be presented with an easy-to-understand step-by-step strategic process that will allow you to maximise the distribution and revenue from your independent film.
Day one: Designing your film for the market
Learn how a filmmaker can predict their film’s success by researching their intended audience.
1. Roadmap – Designing a film for cinema distribution in the modern world
2. Genres to avoid and topics to go for
3. The importance of talent
4. Reverse budgeting – budgets designed to make a return
5. Edie case study – case study of a UK Drama that opened at over 100 screens –
6. Sales agents
7. finding a distributor
Day 2 – Distributing films in the UK in the 21st century
Making a film is a business. On this day lwearn how deals are strucutred within the film indiustry. See live examples which clearly expain how film distribution works.
1. Overview film Distribution in the UK
2. What we look for? What distractors want
4. Picking cinemas
5. Theatrical distribution plans
6. Marketing budgets and publicity
7. DVD? Digital downloads, Terrestrial TV sales
8. Netflix and packaged sales
9. Profits and loss – what you might expect to earn or not….
Networking lunch from 1 – 2pm both days
Who should attend
This information packed masterclass is designed for filmmakers, screenwriters and directors who have completed or are about to embark on a feature film project. It is also a useful course for anyone considering an investment in a film.
If you are wondering how to get your project distributed and seen, and if you wish to get your hard work monetised, then this class is a must.
About the tutors
Raindance prides itself in only using highly qualified working industry professionals to present filmmaking courses.
Over a period spanning 20 years, Jonathan has been releasing film and TV content from within major studios (Universal Pictures), mini-majors (Momentum Pictures), and top independents (Revolver Entertainment and more recently Arrow Films), across every available platform, model and format, from wide theatrical releasing to direct to DVD.
Jonathan now offers independent filmmakers, producers, distributors, sales-agents and service-providers marketing and distribution services for their content, utilising his unique experience and an enviable network of industry contacts.
Simon Hunter has directed over fifty TV commercials and three feature films. In 2016 Simon directed his passion project, Edie which tells the tale of an older lady who climbs a mountain in Scotland at the age of eighty-three. The feature took the Edinburgh International Film Festival by storm and was subsequently awarded “Best in Fest” selection. The movie stars Sheila Hancock and Kevin Guthrie, and will be screened throughout the UK and US.
Simon’s directing debut was the horror movie LIGHTHOUSE which was released theatrically in 2002. He subsequently became a much sought after commercials director before returning to features with Edward R Pressman’s visual effects-laden, sci-fi movie The Mutant Chronicles in 2008. In 2014 Simon directed 20 episodes of a sci-fi adventure series set in the desert – the filming took place in Qatar, Jordan and India. Simon lives in the German capital, Berlin. Since 1999 he has regularly lectured for Raindance and other organisations.
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