2018.10.20 Make and Sell a Micro Budget Feature Film with Hollywood Actor and Producer Carlos Gallardo (‘El Mariachi’) - Raindance


Make and Sell a Micro Budget Feature Film with Hollywood Actor and Producer Carlos Gallardo (‘El Mariachi’)


DateSaturday 20th October
Times10am – 5pm
Venue: Raindance, 10 Craven Street, London, WC2n 5PE.
Want a discount? Become a Member, or log in if you are a member.


About this Masterclass

Carlos Gallardo, a strong supporter of new filmmaking talent, is coming to the UK for his first ever film masterclass, sharing his knowledge and expertise with the next generation of aspiring filmmakers.

In association with UK independent film production company Intense Productions Ltd and Raindance, this is an intensive 1-day masterclass designed to equip filmmakers with the knowledge to launch, produce and distribute their own successful feature film. Hollywood Actor and Producer Carlos Gallardo starred in and produced the critically acclaimed and award winning film ‘El Mariachi’ for a budget of $7,000 in his home town of Ciudad Acuña, Mexico which marked the feature directorial debut of his long time friend, Robert Rodriguez. Acquired by the US Studio Columbia Pictures, ‘El Mariachi’ went on to win the prestigious Audience Award at Sundance in 1993 and launched the careers of both Gallardo and Rodriguez in Hollywood. Together they went on to produce the hugely successful box office hits ‘Desperado’ and ‘Once Upon a Time in Mexico’.

Often quoted as a film which re-defined the Independent film industry, ‘El Mariachi’ entered the books of cinema history… and inspired a generation of filmmakers. Now you have the opportunity to hear and learn from Carlos Gallardo.

What the Masterclass Covers

The masterclass will cover: screen writing, raising finance, casting, production, post production, sales and distribution, panel discussions, Q&A session, along with case studies of commercially successful independent productions that have raised finance, secured talent, as well as securing international sales and worldwide distribution.
Speaking alongside Actor & Producer Carlos Gallardo is Director & Producer Chee Keong Cheung of Intense Productions & Intense Distribution, and Producer Mark Strange, who will each will share their unique approaches to making their first independent features.
Those in attendance will have the opportunity to gain industry secrets on how to develop, produce, market and promote their work, and the chance to network with some of the industry’s most innovative and skillful talent.
You’ll also have the opportunity to ask questions about your own feature project and receive feedback from Carlos Gallardo.


Who is this Masterclass for?

The masterclass offers an invaluable insight into the world of independent cinema, ideal for writers, directors, producers, and film students, but also industry professionals who aim to further their career in film production and anyone serious about a career in the film business.
Detailed overview of topics covered:
• Raising finance for you first film: private equity, industry funds: dos and don’ts
• Setting up your company
• Market Research. Finding a niche, identifying commercial ideas
• Understanding the importance of a Producer
• Producing and directing? Pros and Cons
• Finding a good script achievable within budget
• Doing a deal with the writer
• Attaching talent: How to negotiate with agents for named talent
• The Audition process
• Breaking down your script
• Budgeting and cash flow
• Importance of building a good team
• Finding crew and key Heads of departments – AD/PM/DOP
• The importance of an experienced sound recordist
• Prep, schedule, shot lists and story boards
• Equipment deals
• Benefits of local filmmaking
• Making sure the money is on screen
• Working with actors
• Post-production-picture, sound, music, M&E, importance of sound
• Deliverables and technical requirements for distribution
• Cutting the Trailer
• How to sell your film: Researching the market place
• Festivals
• Who are the distributors: Finding worldwide distribution
• Securing a sales agent, closing a fair deal
• PR and Marketing
• Creating a buzz
• Crossing over to Hollywood
• Piracy
• Web promotion and Internet opportunities
• Theatrical release
• Profits
• Planning and financing your next film

Quotes from Previous attendees

“I feel like I have a more realistic idea of the film industry after the masterclass.”
Emmi Hakka (Student)
“Finance/Distribution often seem to be overlooked or glazed over as part of many filmmaking courses… this part of the course was extensive and insightful.”
Neal Mowatt (Writer/Director)
“I really found the course today very useful and your approach extremely honest. I’m sure you are aware that similar courses seldom mention important things like commission percentages,
describing the film market scenario as a living experience etc. I’m sure a lot of the people
attended today will reap the benefits. Thanks for all the effort put in.”

Shorna Pal (PhD Student at University of St Andrews)
“I was most interested in understanding more about the process of selling your
film/demystifying the approach to sales agents… this was covered excellently.”

Ed Greenberg (Director/Producer – Beyond the Bar Ltd)
“It was excellent. For me the explanations of sales agents and distributors were very helpful.”
Jenni Corner (Writer/Director/Producer – The Wave Arts and Media)
“Very insightful and informative. It was a great insight into the realistic side of the movie industry. There was no unnecessary sugar coating which is a rare thing.”
Matthew Dix (Director/Producer)
“Very practical and informative. A very inspiring and motivational session.”
Paul Green (Writer/Producer – Scattered Pictures)

About the Speakers 

CARLOS GALLARDO – Actor/Producer
Born in Acuña, Mexico, Gallardo’s first taste of fame came with the feature film ‘El Mariachi’, which he co-wrote, starred in and produced, and was the directorial feature debut of his close friend, Robert Rodriguez. A critically acclaimed film, it was renowned for costing only $7,000 to make, and went on to win the prestigious Audience Award at the Sundance Film Festival in 1993.
‘El Mariachi’ was shot with a local cast in the northern Mexican bordertown of Ciudad Acuña, the home town of leading actor and producer Carlos. It was originally intended for the Mexican home video market, but executives at Columbia Pictures liked the film so much that they bought the American distribution rights.
Following his success with ‘El Mariachi’, Carlos proceeded to work as an actor and co-producer on the film which would help launch the English language careers of Salma Hayek and Antonio Banderas, ‘Desperado’. This movie opened the door to many new projects, including ‘Bravo’ and ‘Single Action’, in which Carlos filled the roles of producer, director, actor and screenwriter.
Carlos went on to be one of the producers of the third film in the trilogy ‘Once Upon a Time in Mexico’, featuring Johnny Depp, Willem Defoe, Enrique Iglesias, Eva Mendez, Salma Hayek and Antonio Banderas. The Mariachi trilogy franchise has grossed over $157 million worldwide.
In 2007, The Academy of Motion Picture Arts and Sciences recognised Carlos’ long time work as a minority filmmaker and honoured him with the award ‘Oscar Night America’, a recognition from the Academy as a Latino filmmaker, and in 2012, ‘El Mariachi’ was given the prestigious honour of being named by the US Library of Congress as one of only 25 films to be preserved as part of the National Film Registry, the world’s largest archive of film, TV and sound recordings.
Carlos also starred in the lead role in ‘Curandero’, written and produced by Robert Rodriguez and directed by Eduardo Rodriguez. He also played a cameo role for Robert Rodriguez and Quentin Tarantino’s action horror ‘Planet Terror’ in 2007. His other recent credits include the drama ‘Jazzed up Hoodlums’, directed by new up and coming talent, Stephen Marsh, action horror ‘Dead Hooker in a Trunk’ from the Soska Sisters, and the short futuristic western ‘The Price.’ Carlos will next be seen in the role of Sergeant Frederick Reeves in the British action thriller ‘Redcon-1’ where he also serves as an Executive Producer.
CHEE KEONG CHEUNG – Producer/Director/Writer/Distributor
International Award winning filmmaker Chee Keong Cheung studied a BA Hons degree in Film and Video at the Surrey Institute of Art and Design. Chee is the Managing Director of Apocalypse Pictures Limited, a UK based production company; its aim to produce diverse, innovative and successful new films, combining both established and up and coming talent.
Born in the UK, Chee’s family background resides in China. He has produced, directed, consulted and advised on numerous productions working with international filmmakers and talent including the late Oscar winning cinematographer Jack Cardiff OBE (‘The African Queen’, ‘Black Narcissus’), and acclaimed British film producer and Former Vice President of 20th century Fox, Tim Hampton (‘Aliens’, ‘Frantic’, ‘Superman’, ‘Don’t Look Now’).
Chee’s debut action feature film, ‘12’, which he produced, wrote and directed, was the recipient of numerous accolades and awards. The film was highly acclaimed by fans, critics and professional fighters, and was recognised as featuring some of the most realistic and brutal fight sequences ever seen in a British film.
Chee followed ‘12’ with the equally successful bold, action-fuelled drama, ‘Bodyguard: A New Beginning’. It was highly praised for bringing together different generations of Hong Kong stars, also including the late Shing Fui-on (John Woo’s ‘A Better Tomorrow’, ‘The Killer’) and newcomer Vincent Sze (‘SPL’, ‘Invisible Target’). The film was released through Lionsgate in the USA, and Sony Pictures in France.
Chee has recently completed the British action, horror, war feature film, ‘Redcon-1’, executive produced by Carlos Gallardo producer of the critically and commercially successful Mariachi trilogy: ‘El Mariachi’, ‘Desperado’ and ‘Once Upon a Time in Mexico’. Also on board as executive producers are Kevin Eastman (Co-creator of ‘Teenage Mutant Ninja Turtles’, Publisher of ‘Heavy Metal’) and Stephen L’Heureux (Frank Miller’s ‘Sin City: A Dame to Kill For’). Film editors include Martin Hunter (‘Full Metal Jacket’) and Chris Gill (‘28 Days Later’, ‘28 Weeks Later’).
Proving his aptitude for high-octane action cinema and riveting, character-led drama, Chee Keong Cheung is one of the most exciting up-and-coming action filmmakers in the business today and continues redefining the perceptions of action cinema through evolving, ambitious projects.
Chee also heads up Intense Distribution, which acquires UK rights on international feature films, working work closely with both established and up and coming Directors and Producers on the release of their films. UK releases to date include the sci-fi thriller ‘Banshee Chapter’, produced by Zachary Quinto’s Before The Door Pictures, and ‘Fever’ from acclaimed German director Hendrik Faller.
MARK STRANGE – Actor/Producer
Mark Strange is a hugely talented actor and fight choreographer with over ten years experience in the film and TV industry. Having competed as a Martial Arts Champion all over the world and earning titles as the Euro-British Full Contact Champion and MAI National Chinese Forms Champion, Mark pursued a lifelong interest in film and made the transition to acting.
Following an appearance in ‘Twins Effect’ (working under action director Donnie Yen) and ‘The Medallion’ (alongside Jackie Chan), Mark landed a role in ‘Batman Begins’ and played the lead in ‘Displaced’, a British action film featuring Sir Ian McKellen (‘Lord of the Rings’, ‘X-Men’). Continuing this success, Mark went on to star in the critically acclaimed British action film ‘12’, directed by Chee Keong Cheung, which also featured Danny John-Jules (‘Red Dwarf’, ‘Blade II’ and Joey Ansah (‘Boume Ultimatum’). Released worldwide, the film was praised for its hard hitting, realistic fights and was also the recipient of a prestigious Accolade Award for best stunts.
Mark followed this by co-starring in ‘Bodyguard: A New Beginning’, a gritty action-drama shot in the UK and Hong Kong and featuring a star cast of movie legends, including Richard Ng (Sammo Hung’s ‘Winners and Sinners’) and Cary-Hiroyuki Tagawa (‘Mortal Kombat’).
Mark also featured in the action-drama ‘Best Laid Plans’ alongside Stephen Graham (‘Snatch’, ‘Boardwalk Empire’) and was brought on board to choreograph the action of the horror sequel, ‘World of the Dead: The Zombie Diaries’ and the horror ‘The Thompsons’ directed by the Butcher Brothers. His choreography skills have also been seen on the hit UK soap opera ‘Coronation Street’. Other recent credits include ‘Stan Lee’s Lucky Man’, and Bollywood thriller ‘Adam Joan’. He will next be seen in the role of Lieutenant Frank Perez in the upcoming British action film ‘Redcon-1’, alongside Carlos Gallardo (‘El Mariachi, ‘Desperado’).
Mark frequently appears in the Martial Arts and film and fitness press, often called upon for his expertise and knowledge of the health & fitness and film industries. He has appeared on the cover and featured in magazines such as Martial Arts Illustrated, Fighters Only, Combat and online men’s magazine, AskMen. Mark has also been inducted into the prestigious Martial Arts Illustrated Hall of Fame.
Intense Productions Ltd, headed up by Chee Keong Cheung, is a critically acclaimed production and facilitation company based in the UK.
We have developed, produced, consulted, advised and provided production services for over fifty productions, including feature films, short films, documentaries and music videos, many of which have been critically acclaimed and received international awards and nominations. We have worked with international filmmakers from the UK,Ireland, America, Canada, South Africa, India, Australia, Norway and Greece.
Our ongoing commitment is to produce and facilitate diverse and innovative projects, combining both established & up
and coming talent.
Intense Productions have recently completed post-production of the action/horror ‘Redcon-1’, Executive Produced by Carlos Gallardo (’El Mariachi’ trilogy) and Kevin Eastman (co-creator of ‘Teenage Mutant Ninja Turtles’) which will be released theatrically in the UK on 28th September nationwide.
Intense Distribution, a division of Intense Productions, started operation in 2014. We acquire UK rights on international feature films and work closely with both established and up and coming Directors and Producers on the release of their films.
Intense Distribution released the critically acclaimed horror/thriller, Banshee Chapter executive Produced by Zachary Quinto’s (‘Star Trek’, ‘Heroes’) Before the Door Pictures (‘All is Lost’, ‘Margin Call’). Written and directed by Blair Erickson and starring Ted Levine (‘The Silence of the Lambs’), Katia Winter (‘Dexter’, ‘Sleepy Hollow’) and Michael McMillian (‘True Blood’), the film has received rave reviews, being hailed as the scariest film of the year and winning Total Film’s scariest Film Award at the Film4 Frightfest festival. Other released films include the thriller ‘Fever’ from acclaimed German director Hendrik Faller and the action sci-fi ‘Shockwave Darkside’ starring Sonequa Martin-Green (‘Star Trek: Discovery’, ‘The Walking Dead’).
Cheung says: “It’s an incredible honour for us to be able to bring Carlos over to the UK again. I’m very excited filmmakers both established and up and coming who will have the chance to hear and learn from Carlos’ vast experience in the industry. It is an incredibly competitive business we are in and I believe it is important to share knowledge and to help filmmakers coming into the industry. In my career to date I’ve been incredibly fortunate and privileged to work with some of the true greats in the business who were kind enough to share their knowledge and experience with me and I’m keen to help facilitate and be able to pass that on to other filmmakers.”


There are no reviews yet.

Be the first to review “


Make and Sell a Micro Budget Feature Film with Hollywood Actor and Producer Carlos Gallardo (‘El Mariachi’)

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.