About Wa'qaar A Mirza
Wa'qaar A Mirza is co-founder and global CEO of Safi Ideas. An accomplished British entrepreneur with over 30 years experience in direct response marketing strategy, Mirza has held senior executive positions at leading global media, financial and consumer brands including PWC, British Telecom and HSBC.
An accomplished author, speaker, producer and director, much of Wa’qaar’s work has been in cultural and religious production with a focus on content working towards greater equality and visibility for marginalised groups. Mirza has produced programmes for National Geographic and the Discovery Channel.
In 2020 Safi Productions launched Zayn and Zayna’s Little Farm, an inclusive pre-school animated show dedicated to seeding inclusive ideas and teachable moments in kindness, mindfulness, family, and community to all children.