by Adrian Johansen | 10 April, 2021 | Filmmaking, Promotion, Marketing and Distribution
Creating a film — whether it is feature-length or a short — is a complex creative endeavor. You and your crew put a huge amount of hard work and passion into bringing your collective vision to life. It’s only natural that you want to make certain that it finds the...
by Adrian Johansen | 16 March, 2021 | Filmmaking, Promotion, Marketing and Distribution
In the past 100 years, the art of filmmaking has risen from a niche industry to one of the most popular forms of entertainment around the world. Before COVID-19, watching films in theatres was still an immensely popular pastime, even as streaming services became...
by Adrian Johansen | 20 January, 2021 | Directing, Filmmaking, Filmmaking Career, Producing, Screenwriting
Embarking on a career in filmmaking is the first step in what can be a rewarding journey. There are opportunities for cultural impact and to collaborate with artists and technicians whose diverse skills and perspectives help to make projects richer. Whatever aspect of...
by Adrian Johansen | 3 December, 2020 | Directing, Filmmaking, Filmmaking Career, Producing, Promotion, Marketing and Distribution, Screenwriting, Technical Craft
To say 2020 has been a rough year would be an understatement. While most industries have been impacted by COVID-19, the arts and entertainment are among those hardest hit — in March, around 120,000 U.S.-based crew members were reported to be out of work. The need to...
by Adrian Johansen | 25 June, 2020 | Directing, Filmmaking, Filmmaking Career, Promotion, Marketing and Distribution
We often consider the period between pre-production and wrapping editing as the most creative and strenuous aspects of filmmaking. But even if you’ve secured a distributor for your project, getting audiences to actually show up and watch your film can test the energy...