AFM's Surprising 5 Lessons For Filmmakers - Raindance

Major film market: AFM, Los Angeles

The annual film market in Los Angeles is over. Film buyers and sellers alike agree that the film market place has become more competitive than ever. According to The Hollywood Reporter veterans at the market complain that film buyers can’t find enough high profile projects, and film sellers merely shrug.

So what does that mean for indies struggling to get their film made, and more importantly, what to do to get your micro budget film sold? I am entering this zone right now with our first Raw Talent feature: Deadly Virtues: Love.Honour.Obey.

Pamela McClintock’s short sharp article in The Hollywood Reporter succinctly speall out the 5 surprising lessons from this year’s AFM. While a couple of the lessons are obvious, even to a no-film-school novice, like “Get Star Power” the rest are unique enough to warrant a reference.

If you want to get a dose of reality, if you want some first hand advice, read Pamela’s excellent AFM: Five Surprising Lessons.



Photo Credit David Martinez / BIFA 2018

Few people know more filmmakers and screenwriters than Elliot Grove. Elliot is the founder of Raindance Film Festival (1993) and the British Independent Film Awards (1998). He has produced over 700 hundred short films and five feature films: the multi-award-winning The Living and the Dead (2006), Deadly Virtues (2013), AMBER (2017), Love is Thicker Than Water (2018) and the SWSX Grand Jury Prize winner Alice (2019). He teaches screenwriting and producing in the UK, Europe, Asia and America.

Raindance BREXiT trailer 2019

Elliot has written three books which have become industry standards: Raindance Writers’ Lab: Write + Sell the Hot Screenplay, now in its second edition, Raindance Producers’ Lab: Lo-To-No Budget Filmmaking and Beginning Filmmaking: 100 Easy Steps from Script to Screen (Professional Media Practice).

In 2009 he was awarded a PhD for services to film education.

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