On Friday morning, June 15th, a BBC online headline caught my eye: Will school blogger return?

Martha PayneSix weeks ago, a 9 year old Scottish schoolgirl, Martha Payne launched a cute, sweet blog called “Neverseconds” in which she was posting a daily picture of her school lunch, a few simple lines of comments about her day and then grading her lunch out of 1/10.

By the middle of June she had recorded an astonishing 2 million views and was getting contribution from all over the world as other school children emailed in their school lunch pictures too

The reason for the blog was to raise money for a respected charity called MARY’S MEALS which provided school meals in Africa. The cost of a kitchen was £7,000 – Martha’s blog target, and after 6 weeks she had raised £2,000.00

On Thursday June 14th her Headmaster hauled her out of math class and told her to stop taking pictures, rendering the blog nearly useless.

With great sadness she said GOODBYE on her blog, Neverseconds.

Within hours after the BBC story, dozens of other news channels had picked this story up. You can see the BBC articles here:

Mary's MealsEven Jamie Oliver started commenting, and then by Friday afternoon the council and headmaster relented.

Have a look at the amount of money she has raised by clicking on Mary’s Meals page on the crowdfunding website for charities: Justgiving.com [remember to deduct £2,000 from the total!]

Apparently her blog will return on Monday, with more pictures, more contributions from fellow students the world over, and even more donations.

Fade Out

How did a 9 year old school girl raise over £60,000 in 24 hours? What can you, a filmmaker, learn for your own project?

There must be some terrific lessons filmmakers can learn from this case study.

Now, get going!

 

About 

Elliot Grove is the founder of Raindance Film Festival and the British Independent Film Awards. He has produced over 700 hundred short films and also five feature films, including the multi-award-winning The Living and the Dead in 2006, Deadly Virtues in 2013 and AMBER in 2017. He teaches screenwriting and producing in the UK, Europe, Asia and America.

Raindance trailer 2017

Elliot has written three books which have become industry standards: Raindance Writers’ Lab: Write + Sell the Hot Screenplay, now in its second edition, Raindance Producers’ Lab: Lo-To-No Budget Filmmaking and Beginning Filmmaking: 100 Easy Steps from Script to Screen (Professional Media Practice).

In 2009 he was awarded a PhD for services to film education.

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