Obviously, everyone at Raindance loves films. Chances are, if you’re reading this blog, you love films as well, as entertainment or as an art form or both at the same time. That’s why we think cinema is just about the greatest thing that has ever happened to humanity. Here are some reasons why.

1. It’s one of the most complete art forms there is.

Sitting down in the cinema, watching a movie, you’re so lost within the story, you don’t even realise you’re watching a movie. You’re just there.  Presumably, if you’re a film buff, this has happened to you in a way you couldn’t quite explain, and you thought was better left unexplained as well. Cinema is an art form like no other as it blends together so many other art forms: music, painting, etc… And all that together, when done well, makes for great art -or at least, great artistry. Apart from literature, it’s one of the most powerful mediums there is.

2. It’s a shared experience like no other.

In the best of occasions (that doesn’t happen as often as it should, unfortunately) a film will grab you by the throat and not let go until the credits roll and the lights are back on. The Angels’ Share is one of the greatest films I’ve seen in recent years: at one point, a shocking moment came up in the film, and I heard the entire room gasp in the same breath. (It had never happened to me before, and it hasn’t since.)  That’s the kind of experiences film aficionados go to the cinema for, and that’s the kind of moments filmmakers should strive for.

3. Making films is like learning an other language.

Film has its own set of rules, its own grammar, its own vocabulary. It has its own sentences, chapters, commas, all caps and everything. A cut is never just a cut, in the best of cases, a cut has a meaning. It ends a sentence and starts another one. Little by little, you’ll be learning and practicing another language. And, as science has proved, people who master several languages tend to be more intelligent -and more creative. So yay you !

4. You’re gonna get better at social media.

If you learn the grammar and are passionate about making that short, or are studying like mad in order not to fail on your first feature, chances are you know that creativity goes hand in hand with constraints. You’re only allowed such or such budget. You’re trying to limit yourself to a given number of locations so that you don’t have to spend too much. These are the constraints independent filmmakers work with on a daily  basis. But how about when you’re using social media? Social media is getting incredibly visual. Facebook illustrates the links you post, not a single news source posts on Twitter without an illustration, and Instagram has surpassed Twitter. So if you know the ins and outs of film grammar, if you know how to make images talk: then telling the story of a moment with your friends within the 15-second constraint of Instagram, or the 6-second rule of Vine, you’ll know that constraints are not necessarily impediments.

5. It’ll make you a smarter consumer.

It’s exhilarating to tell a work of fiction visually. If you know film grammar, it’s also important to know how it relates to our daily lives. Ads tell stories visually everywhere around us. Walk through Piccadilly Circus, take a look at the screens, and you’ll see what I mean. A 30-second TV ad can tell loads visually. These short bits of filmmaking influence your consumption choices more than you know. The latest stats tell us that we see around somewhere between 300 and 500 marketing messages per day. So if you know how they’re constructed (and they’re often made by brilliant filmmakers), you’ll be able to deconstruct them, and know what’s what. That’s why, in an era that’s been called, among other things, the age of unbridled consumerism, loving cinema may well be the greatest thing that can happen to you.

 

There are obviously many more reasons why loving cinema is the greatest thing that could happen to you… Share them in the comments!

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About 

Baptiste is a writer hailing from the part of France where it is always sunny. At Raindance, he started as a marketing intern for the 23rd Raindance Film Festival in 2015, then joined the London team in 2016 as the Raindance Postgraduate Degree Registrar. He is passionate about diversity in film, his dissertation topic for his Master's Degree in Management, which he writes about extensively. He is also a writer and producer, founder of Bubble Wrap Creations.