No one likes making the switch from a user-friendly editing software to an unfamiliar Avid Media Composer. Change is difficult, especially for any editor who relies on memorised keyboard shortcuts and is used to the method of thinking associated with Final Cut Pro and Adobe Premiere. Avid is a difficult software to learn, but here are five reasons why you should:


1. Avid is a standard editing software in the industry

The big three are Final Cut Pro, Adobe Premiere Pro, and Avid Media Composer—so why not be fluent in all of them? Don’t limit yourself to editing opportunities in the industry that don’t require Avid editing just because you’re comfortable with your preferred editing software. Take a leap and learn the program. It will come in handy.


2. Avid users have more control over their project

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Trimming, effect tools—you name it. Avid’s trim mode is arguably the most efficient and most empowering of any trim modes in other editing software. Users can trim multiple tracks simultaneously with a number of trimming options—single-roller trim, dual-roller trim, overwrite trim. Avid’s built-in effect tools are another plus, providing editors with high-quality placeholders for the final touch in effect editing. These effects range from stabilising, reformatting, timewarping, and more.


3. Media management and project sharing in Avid is efficient

This is key in the professional workplace where project portability and sharing is very common. Avid’s media management makes it easy to transfer projects from one drive to another as well as move drives between machines. Also, with Avid’s project sharing features, everyone with access to the shared project can see it simultaneously as well as any changes being made. This is one of the many advantages of Avid editing and a huge reason why plenty of companies use Avid.


4. Avid’s cross-platform capabilities open the playing field for more users

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Thanks to Avid, PC and Mac users can pause their ongoing rivalry and revel in Avid’s top-notch compatibility features at the workplace. Media Composer is compatible with Mac OS X and Windows on a variety of platforms, so that means you can easily share your project with a PC or Mac user, and you can smoothly switch platforms at the workplace and continue your edit.


5. Learning Avid will make you a stronger editor and candidate in the industry

It’s not just another skill to add to your resume. It’s an editing software that has been used for over two decades. It plays a significant role in the development of film and video editing, and that is a special thing to be a part of. Knowing your way around Avid will give you more knowledge of the world of editing, and it will make you a more prospective asset to the industry.


If you’re serious about getting your foot in the door of post-production, learn Avid and know Avid. You will wonder what is going on at first and will be a slow worker until you begin to understand the program, but it will be worth it. Whether you fall in love with the program or return to your preferred editing software, knowledge of and experience in Avid is a must for aspiring video editors.