Brian Masefield is the content marketing and copy manager for Bigstock, which is a terrific website to find royalty-free stock photos, vectors and videos. As I wanted to explore the possibilities of this website for independent filmmakers now that they’re launching their video website, I decided to ask Brian a few questions.
1. Give me an overview of what Bigstock does — how it got started, whom it caters to, and what types of assets it offers.
Bigstock is a creative marketplace that licenses stock images and video. We have over 25 million royalty-free images in our collection from artists and photographers all over world, with thousands added every day.
We launched in 2004, in California, and were acquired by Shutterstock in 2009. We added video to our asset collection in 2013. Our office is based in the Empire State Building, NYC.
Our customers primarily consist of small business owners and freelance designers.
2. What kinds of projects do people use Bigstock images for? What kinds of projects do they use video clips for?
A big portion of our customer community uses our images for print media – everything from brochures to billboards. Our images are also used by brands to accompany their social media posts, emails campaigns, and even PowerPoint presentations.
In terms of video, many of our customers use our video clips as transitional pieces for their storytelling, whether it be for independent short films, YouTube tutorials or news stories.
3. How do you correspond with your photographers and videographers? How do they know what to shoot?
We have a dedicated contributor team that keeps our community of photographers and videographers informed of all Bigstock happenings. Every image that is uploaded to our site – thousands a day – is carefully reviewed for quality and other criteria. With that kind of content flow, it’s vital that we keep the doors of communication open with the artists that make up the contributor side of our marketplace.
We don’t give prompts to our contributors in terms of what to shoot. This allows for a constant flow of a variety of imagery – as well as unique, worldly perspectives – every day. They truly call the shots, so to speak.
4. How much money can people make doing this? Why should people sign up? Are there other benefits?
How much contributors can earn varies depending on overall demand and use. What’s really cool about being an image contributor on Bigstock is that your library will have a platform that thousands of designers and small business owners turn to each day. Also, there’s no exclusivity with Bigstock, so photographers are not bound to us; their work always remains their property, and they can have it available on other stock imagery providers as well.
Our video contributor base is currently by invitation only as we continue to iterate the product – and build something our customers will love.
5. Why did you decide to launch a footage side to your business? What need did you see was going unaddressed in the market?
We wanted to provide additional creative assets for our customers. We speak with customers every day and hear how critical timing is for their projects. By providing images and video, we’re saving our customers a big step in having to find video content elsewhere should their projects require it.
Bigstock directly addresses the need for affordable video clips. We believe that everyone should be able to finish their projects with high-quality assets regardless of his or her budget.
You can also take a look at a few examples of what they offer in terms of video here, here and here. You can also follow Bigstock on Twitter for great design advice.