Today, writing a good screenplay or making a good film isn't ENOUGH. To sell your screenplay or film it needs to stand out in a crowded, busy film market like Berlin or Cannes or Sundance or AFM.
I just got back from the European Film Market or EFM in Berlin. This week-long market is one of three major film markets around the world: Marche du Film in Cannes (in May) and American Film Market in Los Angeles (in November).
At each of these markets up to 10,000 film professionals gather: distributors, sales agents and producers. They are all clamouring for product.
Films are sold in three different stages of production:
- Completed (here's a list of the 700+ titles at this years EFM)
- In Production
- In Pre-production (and in development)
As a writer you want to sell your script into the development stage. As a filmmaker you can sell your film at any of these three stages.
How do film distributors, financiers and producers sift through the hundreds of completed films and the thousands of films in production and in pre-production?
A superb VISUAL/POSTER and the most compelling one-sheet today is a key ingredient if you want to sell your screenplay or sell your film.
Here is a handful of one sheets I collected at the European Film Market in Berlin. Note the poster for Alice Lowe's debut feature Prevenge. This is a great poster because you can see exactly what kind of movie it is. Prevenge is neither a comedy nor a sci-fi. Prevenge is obviously a horror.
My good friend Robyn Larkin here in London has designed movie one-sheets for distributors, producers and sales agents for nearly two decades. Here is his two minute interview on what makes a great poster:
My point is you need to create a really strong visual image to sell your screenplay or film. With the right campaign image you will raise the chances dramatically of selling your projects.
So...once you've written your HOT SCRIPT - how are you going to get people to notice it in a sea of other scripts? My writing courses ALWAYS feature points like this: Isn't this the first question you should answer before you write a script or make a film?
Most 'writing' courses don't help you after the writing stops. My 'Write and Sell the Hot Script' does!'
Join me, bring your script idea. We can plan your approach together!
See you soon in Toronto!