If you have been tracking what we have been doing social media wise here at Raindance you will have followed a series of simple steps. As a wannabee social media darling you will have registered your vanity url, registered your name or your film name on Twitter, Facebook and LinkedIn. Then you have built your website. It is also possible that you have integratated Slideshare to your LinkedIn profile and linked your personal profile to your website and blog.
Congratulations, you have passed Social Media 101! This kind of film school ain’t so tough, is it?
The next step assumes you want to do much more than that. You want to be seen to be an expert in your field, to be equated with cinematographer Philip Bloom, producer Ted Hope or Screenwriter Festival organiser Chris Jones. You might also want to use your social media prowess to launch a crowd funding campaign.
Each of these bloggers have established the credibility of ‘expert’ and have influence which means they can leverage their web presence to enhance their own careers.
These bloggers also spend a considerable amount of time in creating and maintaining their blogs. Now, here is the good news. If you are willing to spend just 15 minutes per day you can establish and maintain expertise which will greatly enhance your personal brand. Follow these basic 15 minutes every day and watch your influence grow and the requests for your expertise come in.
Here are my ideas for making it as a blogger who is perceived to be an expert, a person of interest. An Expert.
Step 1: Commit 15 Minutes A Day
Fifteen minutes a day is not a lot in order to become known as a filmmaking expert is it? But until you are ready to do this at least 5 times a week, you really can’t go on.
Let’s assume your day starts at 9:00am as mine does:
Step 2: Check out your influencers – 9-9:05am
This is exactly what I do at Raindance. I have a few Twitter profiles I religiously follow. Each morning, I spend the first five minutes checking these handful of Twitter profiles I admire. This not only gives me ideas of what is new and fresh. It is also the chance you have to mention thought provoking or information rich content to your own lists which is the first step to creating the authority of an expert.
Twitter mentions (or ReTweet) is a form of flattery. The person whose Tweets you RT will notice that you have done this, and at some point they will thank you and possibly they will RT one of your Tweets, butting your profile under the noses of all of their followers.
This is one third of your fifteen minutes gone – and it’s fun and informative.
Step 3: Become a groupie – 9:05-9:10
If you check your ‘Connect’ tab on your Twitter account you can see who has mentioned your tweets. Why not follow them back. If you find an interesting person, look at who they are following and find interesting people to follow. Chances are they will follow you back too.
Don’t forget to respond to any messages that come into your feed as well. And look! Another super entertaining 5 minutes will have flown by.
Step 4: Schedule your Tweets – 9:10-9:14
At some point you will have developed your editorial strategy for the number of Twitter messages you want to post during the day. Use a dashboard like I do – the excellent Hootsuite.com. It’s free for small accounts and lets you pre-schedule messages to your Twitter and Facebook profiles at 5 minute intervals an entire year in advance!
Step 5: Enjoy a sense of accomplishment – 9:14-9:15
Sit back and give yourself a well deserved pat on the back. Your 15 minutes aren’t quite at an end yet. Reflect on the one interesting blog post or Facebook post you saw earlier, and go back and write a comment. Make sure you are signed in with your real name, and that your profile is linked to each of your profiles. Just a few words are all it takes sometimes, and people will start seeing your name popping up all over the place.
And after a few weeks of this, you will start to feel the prestige of what it’s like to be a filmmaking expert!