As a social media intern and a filmmaker, I’m aware of how crucial it is to market a film. Through my time at Raindance, however, I’ve been introduced to a new concept that’s just as vital — personal branding. Personal branding is much more than a great headshot and impressive bio. It’s the totality […]
Congratulations you have followed through with your goals and landed a job on a film set! You may be a carpenter, grip, set decorator, or even a camera assistant but what sort of etiquette is expected of you? Your first few times on set will be exciting and daunting, you may be so overwhelmed that […]
Did you know that Cannes is actually a fairly boring city? All eyes are on it during those ten days in May, after all that’s exciting, isn’t it? Ken Loach flies in to collect a prize for a surprise-late-career angry social drama. Woody Allen just stands there, still jet-lagged from the flight, looking bored at his own […]
Director Gore Verbinski’s latest film A Cure for Wellness is a psychological thriller with dark imagery and beautiful scenery. The film’s twisted story is delivered through fantastic set design and a clever use of props, are by far the most compelling parts of A Cure for Wellness. The film does a great job of highlighting […]
Genre can be a double-edged sword for any filmmaker. On the upside, knowing the genre of your story can help you figure out a character, fix a plot that doesn’t hang together or just simply provide you with inspiration. On the downside, you can quickly get stuck in the codes and conventions of that genre, which […]
Don’t set yourself up for disappointment by making vague New Year’s resolutions. Make specific achievable goals you can measure.
Christmas Eve and things might be quietening down. If you live in the north of England we hear that you’re being battered by storm Barbara. I hope you are safe and sound. A quarter century since starting Raindance I’m still learning big lessons. And 2016 was no different. Did I learn some big ones in […]
Raindance founder Elliot Grove list’s his favourite things of 2016.
These are troubled times. Hatred is on the rise and division seems to be the only constant in the news. Film -especially independent film- has a crucial part to play in this day and age. At the British Independent Film Awards, we honoured I, Daniel Blake, a film whose relevance and necessity is harrowing to […]
“Let’s make it go viral”, said the marketing executive, looking at the coffee stain on his tie. He (it’s most likely a he) had already forgotten whether everyone was talking about -a bundle of videos, an article, a VR short…-, he knew it had to go viral. After all, why not? Viral is the thing […]
Every movie that has ever been made about artificial intelligence owes a debt of gratitude to one woman: Mary Shelley. When Shelley published Frankenstein in 1818, which is widely regarded to be the first science fiction novel, she effectively invented a genre. The power of science fiction to open up a portal into a parallel universe where […]
These are strange times we’re living in. Very little can be predicted about the future, even in the short term —except perhaps that you want to write more, and make more films. That’s good, because that work matters. People don’t take the time to understand each other, and hate is rising. It’s completely legitimate, now, that you’d […]