5 Great Tips from Director Michael Greenspan

It took me eight years after graduating film school to finally direct my first feature film and I often wonder why? I read every book on the subject, attended Vogler and McKee’s seminars, studied the greats like Hitchcock, Fellini and Kurosawa, analyzed Citizen Kane, Rumble Fish and Bonnie and Clyde, earned my BFA and MFA, […]

Personal Branding: Selling Yourself Without Selling Yourself Short

As a social media intern and a filmmaker, I’m aware of how crucial it is to market a film. Through my time at Raindance, however, I’ve been introduced to a new concept that’s just as vital– personal branding.   Personal branding is much more than a great headshot and impressive bio. It’s the totality of […]

4 Tips for Success on Film Sets

Congratulations you have followed through with your goals and landed a job on a film set! You may be a carpenter, grip, set decorator, or even a camera assistant but what sort of etiquette is expected of you? Your first few times on set will be exciting and daunting, you may be so overwhelmed that […]

Why You Should Care About Independent Film Festivals

Did you know that Cannes is actually a fairly boring city? All eyes are on it during those ten days in May, after all that’s exciting, isn’t it? Ken Loach flies in to collect a prize for a surprise-late-career angry social drama. Woody Allen just stands there, still jet-lagged from the flight, looking bored at his own […]

Production Design and A Cure for Wellness

Director Gore Verbinski’s latest film A Cure for Wellness is a psychological thriller with dark imagery and beautiful scenery. The film’s twisted story is delivered through fantastic set design and a clever use of props, are by far the most compelling parts of A Cure for Wellness. The film does a great job of highlighting […]

7 films that subverted genre codes (and were all the better for it)

Genre can be a double-edged sword for any filmmaker. On the upside, knowing the genre of your story can help you figure out a character, fix a plot that doesn’t hang together or just simply provide you with inspiration. On the downside, you can quickly get stuck in the codes and conventions of that genre, which […]

5 Things Elliot Grove Learned in 2016

Christmas Eve and things might be quietening down. If you live in the north of England we hear that you’re being battered by storm Barbara. I hope you are safe and sound. A quarter century since starting Raindance I’m still learning big lessons. And 2016 was no different. Did I learn some big ones in […]

Building the Future of British Independent Film

These are troubled times. Hatred is on the rise and division seems to be the only constant in the news. Film -especially independent film- has a crucial part to play in this day and age. At the British Independent Film Awards, we honoured I, Daniel Blake, a film whose relevance and necessity is harrowing to […]

The Market for Viral Content

“Let’s make it go viral”, said the marketing executive, looking at the coffee stain on his tie. He (it’s most likely a he) had already forgotten whether everyone was talking about -a bundle of videos, an article, a VR short…-, he knew it had to go viral. After all, why not? Viral is the thing […]