The Market for Viral Content

“Let’s make it go viral”, said the marketing executive, looking at the coffee stain on his tie. He (it’s most likely a he) had already forgotten whether everyone was talking about -a bundle of videos, an article, a VR short…-, he knew it had to go viral. After all, why not? Viral is the thing […]

Chris Milk’s Revolutionary Work On Virtual Reality

Chris Milk is a photographer, director, entrepreneur, founder, and CEO of Within (Virtual Reality). Beginning his career in music videos, commercials and photography shortly gaining recognition. Working with names such as  Kanye West, Johnny Cash, U2 and others. Milk’s work has since expanded beyond tradition. Experimenting with different formats and mediums storytelling leading into virtual […]

Top 10 Women in Science Fiction

  Every movie that has ever been made about artificial intelligence owes a debt of gratitude to one woman: Mary Shelley. When Shelley published Frankenstein in 1818, which is widely regarded to be the first science fiction novel, she effectively invented a genre. The power of science fiction to open up a portal into a parallel universe where […]

The Biggest Box-Office Turkeys of 2016

It’s the most wonderful time of the year! Everyone is in a holiday spirit. Halloween is over, Bonfire Night is behind us, and it’s time to eat turkey again because it’s Thanksgiving for our friends in the United States. Granted, they have a lot to be not thankful for, but they -and we, the independent filmmakers […]

Filmmaker: You Matter More Than Ever

We live in very troubled times. But is not the world’s hatred caused by basic misunderstanding? What better way to break down the barriers of hatred than through the power of film? The films you make, the stories you write, and the pictures you paint matter more than ever before. Creativity matters more than ever. […]

What’s Transmedia Got to Do with It?

It’s the middle of the night and an independent filmmaker is typing away on her laptop. That scene works splendidly, and the character that’s in there for that scene only is just off the charts. It’ll be a highlight of the film. Cut to: twenty minutes later. She’s going to bed and thinking, if this […]

How to create characters that work across mediums

After I’d gone to see the stage musical Kinky Boots (for the first of many times) last spring, I realised that I had never seen the film, which is now ten years old. It was a very strange experience. I’d been blasting the cast album for a few days and knew all the songs, and […]

How to Monetise Your Comic Book or Graphic Novel

“We’ve been over this, nobody’s looking for a puppeteer in today’s wintery economic climate”, says Craig Schwartz in the opening scene of Charlie Kaufman’s Being John Malkovich. Replace “puppeteer” with what your artistic endeavour is -writer, filmmaker, actor…- and you can probably relate. Making money as an artist is just about the toughest thing there […]

5 Ways Filmmakers Play A Trump Card

Donald Trump has played trump card after card. His election campaign has been rocked by controversy – filled with shameful and disgusting remarks. As the American presedential election looms ever nearer, there is no denying that Trump has demonstratd an astonishing ability to engage and empower a legion of followers far greater than I suspect […]