Why You Should Care About The Genre of Your Story

“It’s a romantic comedy about this woman and this man…” “It’s a thriller about a lobbyist who…” “It’s a zombie coming-of-age story…” All loglines should have several things: a conflict, a main character and a genre. Most screenwriting book will tell you the importance of creating a three-dimensional character and of having a central conflict […]

8 Neat Apps To View 360/VR Content

Is Virtual Reality another fad? 360Photography, also known as Virtual reality (VR) photography, has made a major footprint on digital culture in the last few years, and was one of 2016’s biggest new advancements in the way we create and consume media content. The products being manufactured to supply this hot new demand have been […]

The Filmmaking Trends You Need to Know in 2017

2016 has been a bumpy year. (It’s no surprise, I still like euphemisms as much as I did same time last year.) 2017 seems equally daunting, news-wise. But filmmaking-wise? Meh. 2016 hasn’t been bad, really. We’ve had some amazing events at Raindance, all the way to the BIFAs a few weeks away. And there’s plenty […]

Why You Should Not Care About Awards Season

It’s the most wonderful time of the year. Colourful lights are set, stars shine bright, people exchange gifts… Awards season is upon us. After the announcement of the Golden Globes nominations, we need to brace ourselves for the next weeks, when more “surprises”, “shocking snubs” and “shoo-ins” are announced for the horse race of the […]

Building the Future of British Independent Film

These are troubled times. Hatred is on the rise and division seems to be the only constant in the news. Film -especially independent film- has a crucial part to play in this day and age. At the British Independent Film Awards, we honoured I, Daniel Blake, a film whose relevance and necessity is harrowing to […]

The Market for Viral Content

“Let’s make it go viral”, said the marketing executive, looking at the coffee stain on his tie. He (it’s most likely a he) had already forgotten whether everyone was talking about -a bundle of videos, an article, a VR short…-, he knew it had to go viral. After all, why not? Viral is the thing […]

What’s Transmedia Got to Do with It?

It’s the middle of the night and an independent filmmaker is typing away on her laptop. That scene works splendidly, and the character that’s in there for that scene only is just off the charts. It’ll be a highlight of the film. Cut to: twenty minutes later. She’s going to bed and thinking, if this […]

How to create characters that work across mediums

After I’d gone to see the stage musical Kinky Boots (for the first of many times) last spring, I realised that I had never seen the film, which is now ten years old. It was a very strange experience. I’d been blasting the cast album for a few days and knew all the songs, and […]

5 Reasons Why Ken Loach Is The Quintessential Indie Filmmaker

Ken Loach has been making films for six decades. That alone is an achievement that puts him in a very singular category alongside Woody Allen, Steven Spielberg, Agnès Varda, Francis Ford Coppola and few others. This fact is even more staggering when you think that cinema as an art form is only a little over […]

5 Tips To Steer Your Directing Career In The Right Direction

Directing is hard. F*cking hard, as Tarantino would put it. It’s a hundred decisions you have to make every minute of the day – and that’s not only during your shoot. You also have to make decisions about which films you want to make, which stories to tell, and the broader decisions of what to […]

5 Ways That Virtual Reality Is Changing The World

If there’s one thing that gets the film industry buzzing as much as a profitable blockbuster, it’s a new toy that will help make the next blockbuster. 3D was the next big thing for a while, until something else took over: virtual reality. It’s currently sweeping the gaming and film industries and much more: it’s changing […]